창원시 도시브랜드화를 위한 디자인산업 진흥 방안 연구

Abstract

Value of the city brand is important part of the associated competitiveness. The past, value of the national brand appeared as an important element but now the value of urban brand is important due to the current localization decentralization. It shows that advanced counties try to develop for making their city branding by way of regionalization today. The competition of city brand is to say the national competition and it is for obtaining the actual economy effects to various consumers by the city commercializationThe aim of this study was to present the future direction for the city based on the brand strengths and areas of industrial resources with an integrated identity. Demonstration and reference materials are necessary for the study, it is used the kits, studies, research reports from the issue of regional business plan, international practices, governments and public institutions, it is to propose the future direction based on the SWOT analyse. SWOT analysis Changwon's strengths of industry resources, high technology, knowledge-based and fusion, tribal-based composite industry comparison, SMBs in technology with skills, competitive shortages and rapid growth of China's machinery industry in the metropolitan area wijun industrial policy as it was found that weakens the competitiveness of previous Changwon. In order to remain competitive and build the design process Changwon branding materials through continuous, quantitative research for addition to supporting existing industry resources, it is considered necessary to continue.