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Diversification Strategies into the Emerging Broadband Television Industry :Leading Cable Television and Telephone Firms in the USA

강재원
한국사회과학협의회 (Korean Social Science Research Council)|2004.12|Korean Social Science Journal|제31권 제2호|pp. 81-106

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Abstract

The purpose of my study was to compare the differences in the strategic p artnerships between leading cable and telephone companies, and to reveal the current trends of the leading cable firms by way of a proposed strategic architecture that depicts the roles of various channel members and the interrelationships between them in the emerging broadband television industry. For the study, strategic partnerships that occurred among eight firms after the 1996 Telecommunication Act (from 1996 to 2001) were traced; AT&T Broadband & Internet Service, Comcast Communications, Time Warner Cable, Charter Communications, Verizon Communications, Southern Bell Communications, BellSouth, and WorldCom. My data source is the SDC Platinum database compiled by Thompson Financial Securities Data and Kagan and Associates, Inc. A comparison of two sectors (i.e., leading cable and telephone firms) provided some meaningful insights into identifying the differences in the trends behind their respective diversification strategies to compete in the broadband television industry. For instance, my study found that the leading cable firms preferred a relatively less “related” partnership mode to diversify into the broadband television industry in comparison with the leading telcos. Additionally, the leading cable firms’ partnerships took place more frequently at the level of traditional television programming production. These trends clearly demonstrate the interest of leading cable firms in acquiring content necessary for enhanced or interactive television through “unrelated” partnerships with traditional television programming production companies.

참고문헌 (26)

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관련 논문AI추천

Do U.S. Firms’ Differences in Resource Allocation Patterns Affect their Strategic Choice? : Diversification Mode in the Broadband Television Industry강재원한국사회과학협의회 · Korean Social Science Journal2006 · 제33권 제2호Strategic Imperatives For Korea's Telecommunications IndustryMichael E.Porter에스케이텔레콤 (주) · Telecommunications Review1991 · 제1권 제1호미국 다채널 TV의 채널다양성 결정요인에 관한 연구이준호, 조경섭한국아메리카학회 · 미국학 논집2003 · 제35권 제2호When and Why Does a Firm Choose a Certain Type of Internet Channel?유원상한국상품학회 · 상품학연구2006 · 제24권 제2호Fostering Fair Competition: Reassessing Competition in the Market for Multichannel Video Programming Distributors류승관한국아메리카학회 · 미국학 논집2007 · 제39권 제1호The Cost of Diversification: An Organizational Perspective권남훈한국경제학회 · The Korean Economic Review2004 · 제20권 제2호

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