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Rules Of A Rules Of Attraction: F action: Females P emales Perception of Male Self- ception of Male SelfRepresentation in a Dating App

이은주|Olga Roshchupkina|김올가
한국마케팅학회 (Korean Marketing Association)|2023.01|아시아마케팅저널 (Asia Marketing Journal)|제24권 제4호|pp. 169-177

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키워드

Online datingMixed methods researchTinderOnline self-presentation
주제분류경영학

초록

In the current study, we explore how women decide whether to accept or reject a potential match offered by a dating app (Tinder). Specifically, we were trying to identify overlying factors that influence the decision and understand how women make a judgment based on limited cues provided by a Tinder profile. Women largely base their decision on the perceived attractiveness and character of the potential match. The findings suggest that attractiveness is highly subjective, with no universal rules that can be quantified; thus, it is hard to predict acceptance of the potential match. There are however factors that contribute significantly to profile rejection, such as a big age difference and the inability to clearly see the face of the person.

Abstract

In the current study, we explore how women decide whether to accept or reject a potential match offered by a dating app (Tinder). Specifically, we were trying to identify overlying factors that influence the decision and understand how women make a judgment based on limited cues provided by a Tinder profile. Women largely base their decision on the perceived attractiveness and character of the potential match. The findings suggest that attractiveness is highly subjective, with no universal rules that can be quantified; thus, it is hard to predict acceptance of the potential match. There are however factors that contribute significantly to profile rejection, such as a big age difference and the inability to clearly see the face of the person.

참고문헌 (43)

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