비타민워터 음료의 라벨디자인 리뉴얼에 대한 연구 - 데일리-C 비타민워터를 중심으로 -

Abstract

Currently, the local beverage market is filled with a number of products and new products continue to be released. Different types of drinks such as functional, vitamin, fruit juice, carbonated, and traditional tea drinks are competing for the largest share in the market, which currently shows a fiercely overheated aspect of the red oceans.In addition, many of the products of similar design types come from the brands of the first product type, so many customers choose to purchase products based on brand advertisements, perceptions, and labeling rather than product quality. Recently, it is noticed that the vitamin drink market has rapidly grown due to the advent of ‘vitamin water’ , which is water-soluble vitamin that can be taken frequently like water instead of being taken in the form of tablets or granules thus far. Accordingly, this study aims to propose the design of label design renewal design through analysis of the design of five vitamin Water products that are marketable in domestic and foreign products sold domestically. Among the domestic brands competing with global brand Coca-Cola's ‘Glasso Vitamin Water’, the study asked for three design issues by selecting the sales leader Lotte Chilseong's ‘Daily-C Vitamin Water’ and presenting them with three label design issues. In the fierce competitive water market competition, the design renewal of the domestic brand ‘Daily-C Vitamin Water’ Waterproofing label is a reflection of the product characteristics reflected in the product characteristics reflected in the competitive characteristics of competing products.