뷰티디자인학과 대학생들의 전공선택동기가 대학생활 만족도와 취업행동에 미치는 영향

Abstract

This study distributed 245 online surveys from April 20, 2024, to May 9, 2022, targeting college students majoring in beauty design in Chungnam region, and used 240 copies as analysis data. The internal and external motivations for major selection were empirically investigated by frequency analysis, correlation analysis, and multiple regression analysis. As a result of the study, as a result of frequency analysis, internal motivations such as interest, interest, professional studies, and desired future jobs showed very high positive responses. As a result of the correlation analysis, it can be seen that it is of high importance as the correlation between the internal motivational factors for major selection, such as field interest and future hope, is highly high. As a result of multiple regression analysis, 'interest in the field and values' was adopted as the internal motivation for major selection that influences college life satisfaction, and 'my values' was adopted as the internal motivation for major selection that influences job preparation behavior. The external motives for major selection that influence college life satisfaction were 'professors' expertise, department social image', and the like. In particular, 'values', which are internal motives, and 'professionalism of department professors', which are external motives, are absolute to the success or failure of major selection satisfaction and job preparation intensity, so it is necessary to focus on the department curriculum and external public relations.