대형할인마트와 전통시장의 상생발전방안에 관한 연구

Abstract

The purpose of this paper is to derive a plan for strengthening competitiveness for mutual cooperation between traditional markets and large shopping malls. The relationship between the dependent variable of competitive advantage and the factors influencing it (independent variable) was analyzed through correlation analysis and multiple regression analysis. The results of the hypothesis and hypothesis test are as follows. Hypothesis 1. Traditional markets will be affected by facility modernization, convenience, accessibility and distance from large shopping malls. Hypothesis 2. Large shopping malls will be affected by new development areas, distance from the market, accessibility, and convenience. Hypothesis 3. Traditional markets and large shopping malls will be affected by accessibility, convenience, and proximity to each other. The competitive advantage of traditional markets is closely related to accessibility and land price level. The distance from the subway station and the 2006 announcement were statistically significant. Based on the results of the analysis, it can be said that when the accessibility to traditional market and large shopping mall is good and the convenience for consumers is good, it affects the land price (dependent variable) of the shopping mall positively. It can be said that the Edo period has a positive effect. This means that if large-scale shops try to increase accessibility and convenience as a means of developing cooperation with traditional markets, synergy may arise.