계절에 따른 헤어컬러 변화에 관한 연구- 2003 ~ 6년 여성잡지에 나타난 헤어컬러 트렌드를 중심으로 -

Abstract

This study was aimed at giving help to the people intending to change their own hair color design and also providing the guide line to the cosmetic circles for developing new hair color design and promoting sales by statistically analyzing seasonal changes of hair colors puplished on women's magazines(Vogue Korea, Estetica Korea, Woman Chosun, Cci) from 2003 to 2006. The researching methods were as follows;① hair colors published on women's magazines from september 2003 to August 2006 were measured by N.C.S. color reader(4 magazines 10 main hair colors/magazine 12 months 3 years = 1,440 colors).② N.C.S. tone is made of percentage, so measured values and chromas were statistically analyzed by mean, standard deviation, and seasonal deferences were statistically analyzed by t-test and specified on high significant values. But hues were not made of percentage, so these were statistically analyzed by cross tabulation analysis, x2-test and specified on high significant values. These all had been analyzed by SPSS program(ver. 11.0).The results were as follows; ① Usually seasonal changes of hair values were significant, specially in foreign licensed magazines, and bright values appeared in S/S and dark values in F/W.