유비쿼터스 아파트 기능에 대한 선호도 분석 - u-아파트 거주자, 비거주자 및 전문가의 비교를 중심으로 -

Abstract

These days ubiquitous apartments have surfaced as the core of a marketing differentiation strategy to the participants in real estate development in Korea, which means that research on consumers decides a success or failure and thus claims huge significance. Thus this study set out to compare and analyze the preference for the functions of ubiquitous apartments among residents, non-residents, and experts, to identify the consumer needs, and figure out which functions would play a pivotal role in activating the apartment market, thus suggesting future directions in developing consumer-centric ubiquitous apartments to the participants in real estate development. The methodology employed was as follows: After reviewing the concepts, characteristics, and backgrounds of ubiquitous, the investigator examined such basic technologies of ubiquitous apartments as the certification system of super high speed information and communication buildings, the certification system of home network buildings, and IT839. The home network functions developed by Korea's technology firms including Ezville, CVnet, Homevita, and BaHa made the basic items to evaluate the functions of ubiquitous apartments. Added to that basic list were the functions that were currently in use or estimated to be feasible in a near future by literature and press. Those evaluation items identified from the previous studies were grouped into safety and security, interior environment, household affairs and life, and culture and health in a hierarchical structure. Then a survey was taken among residents, non-residents, and experts to analyze preference among the groups.