数字阅读与出版 2.0 ― 对第七次中国国民阅读调查的思考
Digital Reading and Publishing 2.0
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초록
中国国民阅读调查数据显示,中国国民数字化阅读发展迅速, 并直接影响和冲击人们对传统纸质出版物的阅读。与传统纸质阅读相比, 数字化阅读呈现出碎片式阅读、交互式阅读和结构化阅读三个特点, 并使数字阅读呈现出全新的阅读体验与效果。与阅读模式改变相对应, 将使出版由 1.0时代向 2.0时代转变, 出版将呈现出平民化、傻瓜化、交互化、社区化、碎片化、结构化等特点。
Abstract
The Seventh National Reading Survey in China shows, more and more people read digital publications in these years, as a result, less people reading paper books. People read digital publications shows some new characters, such as fragmental reading, Interactive Reading，Structured Reading. Because of it, publishing industry will transfer from publishing 1.0 to publishing 2.0; publishing a book became more and more easy, and brings some new publishing model, such as self publishing, Interactive publishing, fragmental publishing, structured publishing, etc.