문화콘텐츠로 본 진관사 태극기 기념사업

Abstract

This study explored the potential ideas and ways of identifying and utilizing the values of the Jinkwansa Taegeukgi from the perspective of cultural content, taking a two-pronged approach of branding and cultural content development and utilization. The study first proposed to making Jinkwansa Taegeukgi a country brand because of its status as the national flag and building it as a local brand from the perspective of branding. There is a need to find brand equity of multiple dimensions in Taegeukgi and develop a variety of cultural content with it. Jinkwansa Taegeukgi has the required value and content as a local brand. It is required to develop Taegeukgi content to reinforce the space- and experience-based content of Jinkwansa Taegeukgi as one of its strengths and fill up the room in its content. In the study, the investigator strived to find ways to make use of temple stay and Buddhist service for the deceased in land and sea, some of its outstanding assets. Also proposed in the study was making a step-by-step strategy of obtaining the sources and developing derivative and applied content in an effort to develop Jinkwansa Taegeukgi as content. One of the ways to utilize the Taegeukgi content is to restore the stories of the figures related to Jinkwansa as well as cultural tourism storytelling. The life of Baek Cho-wol and the exchanges among the forerunners including Manhae and Yongseong should be restored and presented in the storytelling format for reinterpretation. When they are combined with the festive elements of Jinkwansa's Buddhist service for the deceased in land and sea, it will be a potential starting point for conversion into new performance content. It is also required to make an open space for experiential education in the entry space mediating the spatial expandability of Jinkwansa. Although Taegeukgi is one source, its values and uses should be based on the development and utilization of multiple materials related to it(multi-use). Furthermore, it is proposed to put the multiple sources related to Jinkwansa and Taegeukgi to multi-layered and complex uses.