지방자치단체의 소셜미디어 정책의 도입방안에 관한 연구 -외국사례 분석을 중심으로-
A Study on Introduction to the Social Media Policy in Local Governments - With Special Reference to Case Analysis of Foreign Local Governments -
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Social media is a very useful communication method and collaboration tool. This paper aims to recommend best ways to introduce and utilize social media, and to prevent or recover 'social media disaster' in Korean local autonomy governments. For the introduction and utilization of social media, and for the prevention or recovery from social media crisis, many foreign local governments announce 'social media policy'. Thus, this study tries to analyse 18 cases of foreign local governments' social media policy with boundary analysis and Pareto analysis. As a result of literature survey, this article recommends that 6 mandatory elements should be included in social media policy of local governments. These elements are social media department guidelines, account management and manager guidelines, employee user guidelines, contents guidelines, security guidelines, record management. And 4 selective elements can be included. Selective elements are agency/department procedure to introduce social media, citizen guidelines, and useful materials and tips.
Abstract
Social media is a very useful communication method and collaboration tool. This paper aims to recommend best ways to introduce and utilize social media, and to prevent or recover 'social media disaster' in Korean local autonomy governments. For the introduction and utilization of social media, and for the prevention or recovery from social media crisis, many foreign local governments announce 'social media policy'. Thus, this study tries to analyse 18 cases of foreign local governments' social media policy with boundary analysis and Pareto analysis. As a result of literature survey, this article recommends that 6 mandatory elements should be included in social media policy of local governments. These elements are social media department guidelines, account management and manager guidelines, employee user guidelines, contents guidelines, security guidelines, record management. And 4 selective elements can be included. Selective elements are agency/department procedure to introduce social media, citizen guidelines, and useful materials and tips.
참고문헌 (37)
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