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Back in time to move forward: An empirical study on luxury fashion vintage drivers

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초록

Vintage has been embodying an ongoing global trend in apparel for the last ten years. This vintage craze has managed to change consumers’ purchasing behavior, attitudes, and skepticism towards these bygone items in a short period of time, while succeeding in infl uencing several luxury brands as well. Previous academic research has shed the light on luxury and fashion consumption, focusing precisely on brandnew and second-hand luxury goods, or investigating fashion vintage ones. So far, there are no studies showing the consumption of luxury vintage fashion, or research defi ning the profi le of the consumers or the drivers to purchase luxury fashion vintage goods. The aim of the study is to investigate thoroughly the luxury fashion vintage market, the latter being identifi able as a specifi c sub-segment of the vintage sector which is currently the protagonist of an overwhelming trend and still unexplored. Particularly, this study focuses on understanding and underlining what the specifi c drivers to luxury fashion vintage are, starting from the study of possible antecedents and the employment of a mixed methodology approach concerning both the collection and analysis of the empirical data.

Abstract

Vintage has been embodying an ongoing global trend in apparel for the last ten years. This vintage craze has managed to change consumers’ purchasing behavior, attitudes, and skepticism towards these bygone items in a short period of time, while succeeding in infl uencing several luxury brands as well. Previous academic research has shed the light on luxury and fashion consumption, focusing precisely on brandnew and second-hand luxury goods, or investigating fashion vintage ones. So far, there are no studies showing the consumption of luxury vintage fashion, or research defi ning the profi le of the consumers or the drivers to purchase luxury fashion vintage goods. The aim of the study is to investigate thoroughly the luxury fashion vintage market, the latter being identifi able as a specifi c sub-segment of the vintage sector which is currently the protagonist of an overwhelming trend and still unexplored. Particularly, this study focuses on understanding and underlining what the specifi c drivers to luxury fashion vintage are, starting from the study of possible antecedents and the employment of a mixed methodology approach concerning both the collection and analysis of the empirical data.

참고문헌 (48)

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