TikTok: Startup from the Stage of the Ideation to the One of the Growth
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Nowadays, social networks and vines have become a necessity for all of us to make from our smartphones a real tool of education and entertainment. With an exponential growth in terms of the application download reaching actually about 1.8 billion active users and revenues estimated to more than 10 billion dollars in the end of 2022, The “TikTok” application is becoming not only a social phenomenon, but it is also the new serious competitor of big digital startup like Facebook, Instagram and YouTube. Thus, the current case study aims to analyze the “Tik Tok” company, a world-famous vine, which is considered as a very successful Asian startup. Based in China, this startup has recently achieved remarkable performance in a multidimensional level: Technological, commercial, and financial. Interested by this case, an effort of analysis was made to understand the growth stages of that global application, its critical milestones, and its crucial turning point: the COVID 19 pandemic which was detected as the “good wind” to the development of that startup. After a strategic diagnosis made through a SWOT analysis, we found many elements that constitute the value proposition, the competitive advantage, and the key success factors of that company. These findings are very important in terms of the added value to young people, merchants, and nascent entrepreneurs. The traced strategies that it has developed to overcome difficult challenges are very didactic and instructive to the community of digital startuppers to be inspired from the reasons behind the success of that Asian company, and to gain knowledge about the evolving market through technology.
Abstract
Nowadays, social networks and vines have become a necessity for all of us to make from our smartphones a real tool of education and entertainment. With an exponential growth in terms of the application download reaching actually about 1.8 billion active users and revenues estimated to more than 10 billion dollars in the end of 2022, The “TikTok” application is becoming not only a social phenomenon, but it is also the new serious competitor of big digital startup like Facebook, Instagram and YouTube. Thus, the current case study aims to analyze the “Tik Tok” company, a world-famous vine, which is considered as a very successful Asian startup. Based in China, this startup has recently achieved remarkable performance in a multidimensional level: Technological, commercial, and financial. Interested by this case, an effort of analysis was made to understand the growth stages of that global application, its critical milestones, and its crucial turning point: the COVID 19 pandemic which was detected as the “good wind” to the development of that startup. After a strategic diagnosis made through a SWOT analysis, we found many elements that constitute the value proposition, the competitive advantage, and the key success factors of that company. These findings are very important in terms of the added value to young people, merchants, and nascent entrepreneurs. The traced strategies that it has developed to overcome difficult challenges are very didactic and instructive to the community of digital startuppers to be inspired from the reasons behind the success of that Asian company, and to gain knowledge about the evolving market through technology.
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