中韩家电文化企业跨国经营战略差异化研究 ——以海尔和LG为例
Research on the Differentiation of Transnational Business Strategy of Chinese and Korean Household
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초록
家电产业在中韩两国的经济发展中占据重要的地位。近些年来，随着两国跨国经营，使用的经营战略也有着显著的不同。研究中韩两国的家电经营策略，并且以两国最为重要的品牌之一，如海尔和LG作为举例，希望能够细致地分析出两国家电企业跨国经营策略的不同之处，同时对比各自的优缺点，为未来的发展提供思路。
Abstract
The home appliance industry plays an important role in the economic development of China and South Korea. In recent years, with the two countries' transnational operations, the business strategies used have also been significantly different. Studying the home appliance business strategies of China and South Korea, and taking one of the most important brands in the two countries, such as Haier and LG, as an example, I hope to be able to analyze in detail the differences between the multinational business strategies of home appliance companies in the two countries, and compare their respective Advantages and disadvantages, providing ideas for future development.
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