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The Change of Korean Men's Fashion from the 1960s to the 1990s- A Study based on the Content Analysis of Magazine Advertisements and Pictorials -

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주제분류생활과학

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Abstract

Floralthe othersTotalχ2 -Value1960s13(68.42)3(15.79)2(10.54)0(0.00)0(0.00)0(0.00)0(0.00)1(5.25)19( 2.08)χ2 = 11.87df= 21p<.9431970s26(57.78)12(26.67)6(13.33)0 (0.00)0 (0.00)0 (0.00)0 (0.00)1(2.22)45(4.93)1980s227(60.86)62(16.62)57(15.28)2(0.53)0 (0.00)12(3.22)3(0.80)10(2.68)373(40.90)1990s298(62.74)64(13.47)72(15.16)2(0.42)2(0.42)15(3.16)4(0.84)18(3.79)475(52.08)Total564(61.84)141(15.46)137(15.02)4(0.44)2(0.22)27(2.96)7(0.77)30(3.29)912(100.0)

참고문헌 (20)

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  3. "The study of trend of advertisement and design element of men's formal jacket-using content analysis men's magazines from 1970' to 1990" (1997)
  4. "Advertising and Marketing" (1991)
  5. "A study on the change of social meaning of apparel advertisements in teenager's magazines-focusing on appeals and consumption values" (1997)
  6. "History of modern costume culture" (1994)
  7. "A Methodological Study for Analysis of Advertising Figuness" (1996), Hankuk University
  8. "New Advertisement", pp.189~190 (1991)
  9. "A Study on Advertising Text in Korean Magazines" (1997), Hankuk University
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  11. "Effects of Appealing Type in Advertisement, Product Involvement, and Self-Monitoring on Advertising Effectiveness" (1990)
  12. "A Study on Consumer Appeal on Fashion Advertisements Dept" (1992), Seoul National University
  13. "The Type of Appeal and Constituent unit's Expression of Apparel Advertising Appeared in Women's Magazine" (1994), Kyung Hee University
  14. "A study on the strategy of advertising media considering the types of consumers in men's wear marker" (1997)
  15. "A study on the change of Korean me's wear" (1991), Ewha women's university
  16. "Fashion marketing & fashion trend analysis", pp.45~65 (1997)
  17. "A study of the changes in cultural characteristics of dress and adornments in modern Korea" (1991), Dongkook university
  18. "Inside fashion design" (1989), Harper Collins Publisher
  19. "A study on the change of Korean modern men's wear" (1996), Sungkwyunkwan University
  20. "The status and a prospect of apparel distribute industry in Korea" (1995)

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