논문KCI 등재
The Change of Korean Men's Fashion from the 1960s to the 1990s- A Study based on the Content Analysis of Magazine Advertisements and Pictorials -
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참고문헌
주제분류생활과학
초록
Abstract
Floralthe othersTotalχ2 -Value1960s13(68.42)3(15.79)2(10.54)0(0.00)0(0.00)0(0.00)0(0.00)1(5.25)19( 2.08)χ2 = 11.87df= 21p<.9431970s26(57.78)12(26.67)6(13.33)0 (0.00)0 (0.00)0 (0.00)0 (0.00)1(2.22)45(4.93)1980s227(60.86)62(16.62)57(15.28)2(0.53)0 (0.00)12(3.22)3(0.80)10(2.68)373(40.90)1990s298(62.74)64(13.47)72(15.16)2(0.42)2(0.42)15(3.16)4(0.84)18(3.79)475(52.08)Total564(61.84)141(15.46)137(15.02)4(0.44)2(0.22)27(2.96)7(0.77)30(3.29)912(100.0)
참고문헌 (20)
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- "Advertising and Marketing" (1991)
- "A study on the change of social meaning of apparel advertisements in teenager's magazines-focusing on appeals and consumption values" (1997)
- "History of modern costume culture" (1994)
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- "Effects of Appealing Type in Advertisement, Product Involvement, and Self-Monitoring on Advertising Effectiveness" (1990), Korea University
- "Effects of Appealing Type in Advertisement, Product Involvement, and Self-Monitoring on Advertising Effectiveness" (1990)
- "A Study on Consumer Appeal on Fashion Advertisements Dept" (1992), Seoul National University
- "The Type of Appeal and Constituent unit's Expression of Apparel Advertising Appeared in Women's Magazine" (1994), Kyung Hee University
- "A study on the strategy of advertising media considering the types of consumers in men's wear marker" (1997)
- "A study on the change of Korean me's wear" (1991), Ewha women's university
- "Fashion marketing & fashion trend analysis", pp.45~65 (1997)
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- "A study on the change of Korean modern men's wear" (1996), Sungkwyunkwan University
- "The status and a prospect of apparel distribute industry in Korea" (1995)
관련 논문AI추천
The Change of Korean Men's Pants Design from 1962 to 1998-Based on the Content Analysis of Magazine Advertisements and Pictorials-권혜숙한국패션비즈니스학회 · 패션 비즈니스2006 · 제10권 제6호한국 남성복 광고의 내용분석- 1962년 부터 1998년 까지의 잡지와 화보를 중심으로 -권혜숙, 권혜욱한국패션비즈니스학회 · 패션 비즈니스2006 · 제10권 제4호1990년대 잡지광고에 표현된 남성정장 광고의 문자의상 분석 -표제를 중심으로-조진숙복식문화학회 · 복식문화연구2002 · 제10권 제1호아동복의 시대적 변천에 관한 연구 - 1960~2000년의 결혼사진에 나타난 아동복을 중심으로 -김재숙, 이미숙복식문화학회 · 복식문화연구2007 · 제15권 제4호우리나라 남성 골프웨어에 나타난 패션 경향 분석이효진복식문화학회 · 복식문화연구2002 · 제10권 제6호남성 패션잡지 표지에 나타난 여성모델 이미지 변화와 의미 분석권지안, 임은혁한국의상디자인학회 · 한국의상디자인학회지2015 · 제17권 제2호
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