교회 아이덴티티(C.I) 디자인에 대한 연구: 대한예수교장로회총회(백석) 소속 교회를 중심으로

Abstract

C.I design refers to the visual representation of a company's identity. C.I design has become a global spotlight as the information age continues. The church also needs to introduce or renew its C.I design in line with this trend. Therefore, this study aims to explore the C.I design and its introduction into the church, and to provide a direction for the improvement of the church's C.I design through the survey. To this end, chapters 1 and 2 explained the background and theoretical background of the research, and chapters 3 and 4 conducted the research through the questionnaire. The survey was based on the C.I design of the church belonging to The Presbyterian Church in Korea(Baekseok). A survey was conducted on college students who took a C.I design class. The survey results showed that the need for the introduction of C.I design by domestic churches was strong, the unity of C.I design by denomination and church was emphasized, and the similarity of symbol marks was important for this. Also, for the improvement of church C.I design, a design study is needed on symbols that can express Christianity. Through designers with opinions and expertise, we confirmed the importance of C.I design that can effectively represent the identity of the church.