병원 게시물 개선을 통한 병원 만족도 향상 방안 연구 - 실태 분석 및 환자 만족도 조사를 통하여

Abstract

Purpose: This study aims to provide a way to improve hospital satisfaction through improvement of hospital bulletins based on the analysis of the actual condition of hospital bulletins and satisfaction analysis for patients. Methods: First, a case study is conducted. After setting the analysis items based on previous studies and case study, a satisfaction survey is conducted on patients and statistical analysis is performed. Results: As a result of factor analysis, factors were classified into four categories: legibility, visibility, effectiveness, and frequency. As a result of the importance analysis through multiple regression analysis of four factors affecting hospital satisfaction, the importance of the "legibility" factor was the highest, followed by the "frequency", "effectiveness", and "visibility". As a result of the satisfaction analysis of the bulletins in the study site, the "visibility" factor was the highest, followed by "legibility", "effectiveness", and "frequency". Implications: In order to improve hospital satisfaction, the improvement of factors of high importance should be considered first. In other words, in hospital bulletins, legibility and frequency should be considered first. In addition, hospital satisfaction can be maximized by improving the level of factors and variables that are low in the satisfaction survey by factor.