Factors affecting Customer Relationship and the Repurchase Intention of Designed Fashion Products

키워드

참고문헌 (70)

1. Amatulli, C., "Global marketing strategies for the promotion of luxury goods", pp.244~265 (2016), IGI Global
2. Baker, J., "An experimental approach to making retail store environmental decisions", Journal of Retailing, 68(4), pp.445~460 (1992)
3. Benlian, A., "Differential effects of provider recommendations and consumer reviews in ecommerce transactions : An experimental study", Journal of Management Information Systems, 29(1), pp.237~272 (2012)
4. Bhattacherjee, A., "Understanding information systems continuance : an expectation-confirmation model", MIS quarterly, 25(3), pp.351~370 (2001)
5. Bickart, B., "Internet forums as influential sources of consumer information", Journal of Interactive Marketing, 15(3), pp.31~40 (2001)
6. Yusuf BİLGİN, "THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY", Business & Management Studies: An International Journal, 6(1), pp.128~148 (2018), Business and Management Studies: An International Journal[DOI]
7. Brengman, M., "Determinants of fashion store personality : a consumer perspective", Journal of Product & Brand Management, 18(5), pp.346~355 (2009)
8. Brown, T. J., "Identity, intended image, construed image, and reputation : An interdisciplinary framework and suggested terminology", Journal of the Academy of marketing Science, 34(2), pp.99~106 (2006)
9. Abraham Carmeli, "Perceived Organizational Reputation and Organizational Performance: An Empirical Investigation of Industrial Enterprises", Corporate Reputation Review, 8(1), pp.13~30 (2005), Springer Science and Business Media LLC[DOI]
10. Arjun Chaudhuri, "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty", Journal of Marketing, 65(2), pp.81~93 (2018), SAGE Publications[DOI]
11. Man Yee Cheung, "Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations", International Journal of Electronic Commerce, 13(4), pp.9~38 (2014), Informa UK Limited[DOI]
12. 추태귀, "중고패션제품의 소비가치가 태도와 재구매의도에 미치는 영향-패션연출 자신감의 조절효과-", 한국의류학회지, 37(4), pp.618~630 (2013), 한국의류학회
13. Christopher, M., "Relationship marketing: creating stakeholder value" (2013), Routledge
14. Chu, A. W., "Fashion Marketing", pp.175~191 (2009), John Wiley & Sons, Ltd
15. M. R. Colgate, "Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution", Journal of the Academy of Marketing Science, 28(3), pp.375~387 (2000), Springer Science and Business Media LLC[DOI]
16. J.Joseph Cronin, "Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments", Journal of Retailing, 76(2), pp.193~218 (2000), Elsevier BV[DOI]
17. Darden, W. R., "Exploring the concept of affective quality : expanding the concept of retail personality", Journal of Business research, 29(2), pp.101~109 (1994)
18. Kristof De Wulf, "Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration", Journal of Marketing, 65(4), pp.33~50 (2018), SAGE Publications[DOI]
19. Dwyer, F. R., "Developing buyerseller relationships", Journal of marketing, 51(2), pp.11~27 (1987)
20. Claes Fornell, "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, 18(1), pp.39~50 (1981), SAGE Publications[DOI]
21. Garbarino, E., "The different roles of satisfaction, trust, and commitment in customer relationships", Journal of marketing, 63(2), pp.70~87 (1999)
22. Gautam, V., "The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands", Journal of Promotion Management, 23(6), pp.872~888 (2017)
23. Bruno Godey, "Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior", Journal of Business Research, 69(12), pp.5833~5841 (2016), Elsevier BV[DOI]
24. Gronroos, C., "Service management and marketing:Customer management in service competition" (2007), Wiley
25. Gruen, T. W., "eWOM : The impact of customer-to-customer online knowhow exchange on customer value and loyalty", Journal of Business research, 59(4), pp.449~456 (2006)
26. Ha, Y., "Online visual merchandising(VMD)cues and consumer pleasure and arousal : purchasing versus browsing situation", Psychology & Marketing, 27(2), pp.141~165 (2010)
27. Hair, J. F., "A primer on partial least squares structural equation modeling (PLS-SEM)" (2016), Sage publications
28. Brian Hilton, "The Ethics of Counterfeiting in the Fashion Industry: Quality, Credence and Profit Issues", Journal of Business Ethics, 55(4), pp.343~352 (2004), Springer Science and Business Media LLC[DOI]
29. "Development history of fashion art" (2018)[URL]
30. Ahmed Rageh Ismail, "The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness", Asia Pacific Journal of Marketing and Logistics, 29(1), pp.129~144 (2017), Emerald[DOI]
31. Jalil, N. A. A., "The Impact of Store Atmospherics, Perceived Value, and Customer Satisfaction on Behavioural Intention", Procedia Economics and Finance, 37, pp.538~544 (2016)
32. Yuniya Kawamura, "The Japanese Revolution in Paris Fashion", Fashion Theory, 8(2), pp.195~223 (2015), Informa UK Limited[DOI]
33. Bui Thanh KHOA, "The Antecedents of Relationship Marketing and Customer Loyalty: A Case of the Designed Fashion Product", The Journal of Asian Finance, Economics and Business, 7(2), pp.195~204 (2020), 한국유통과학회
34. Angella Jiyoung Kim, "Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention", Journal of Global Fashion Marketing, 1(3), pp.164~171 (2010), 한국마케팅과학회[DOI]
35. Kim, A. J., "Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand", Journal of Business research, 65(10), pp.1480~1486 (2012)
36. Jieun Kim, "The Customer-salesperson Relationship and Sales Effectiveness in Luxury Fashion Stores: The Role of Self Monitoring", Journal of Global Fashion Marketing, 1(4), pp.230~239 (2010), 한국마케팅과학회[DOI]
37. Kotler, P., "Atmospherics as a marketing tool", Journal of Retailing, 49(4), pp.48~64 (1973)
38. Gerrard Macintosh, "Retail relationships and store loyalty: A multi-level perspective", International Journal of Research in Marketing, 14(5), pp.487~497 (1997), Elsevier BV[DOI]
39. Madsen, D. Ø., "Examining customer relationship management from a management fashion perspective", Cogent Business & Management, 3(1), pp.1161285~ (2016)
40. Marzo-Navarro, M., "The benefits of relationship marketing for the consumer and for the fashion retailers", Journal of fashion marketing and management, 8(4), pp.425~436 (2004)
41. Kent D. Miller, "Strategies for online communities", Strategic Management Journal, 30(3), pp.305~322 (2009), Wiley[DOI]
42. Robert M. Morgan, "The Commitment-Trust Theory of Relationship Marketing", Journal of Marketing, 58(3), pp.20~38 (1994), SAGE Publications[DOI]
43. Naaman, M., "Hip and trendy : Characterizing emerging trends on Twitter", Journal of the American Society for Information Science and Technology, 62(5), pp.902~918 (2011)
44. Nguyen, "Perceived Mental Benefit in Electronic Commerce: Development and Validation", Sustainability, 11(23), pp.6587~6608 (2019), MDPI AG[DOI]
45. Ha Minh NGUYEN, "The Relationship between the Perceived Mental Benefits, Online Trust, and Personal Information Disclosure in Online Shopping", The Journal of Asian Finance, Economics and Business, 6(4), pp.261~270 (2019), 한국유통과학회
46. Minh Ha NGUYEN, "Customer Electronic Loyalty towards Online Business: The role of Online Trust, Perceived Mental Benefits and Hedonic Value", 유통과학연구, 17(12), pp.81~93 (2019), 한국유통과학회[DOI]
47. Nunnally, J. C., "The assessment of reliability", Psychometric theory, 3(1), pp.248~292 (1994)
48. Richard L. Oliver, "Whence Consumer Loyalty?", Journal of Marketing, 63(4_suppl1), pp.33~44 (2018), SAGE Publications[DOI]
49. Robert W. Palmatier, "Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis", Journal of Marketing, 70(4), pp.136~153 (2018), SAGE Publications[DOI]
50. Parsons, A. G., "Atmosphere in fashion stores : do you need to change", Journal of Fashion Marketing and Management : An International Journal, 15(4), pp.428~445 (2011)
51. Robert, D., "Store atmosphere : an environmental psychology approach", Journal of Retailing, 58(1), pp.34~57 (1982)
52. Peter W Roberts, "Part IV: How Do Reputations Affect Corporate Performance?: The Value of a Firm's Corporate Reputation: How Reputation Helps Attain and Sustain Superior Profitability", Corporate Reputation Review, 1(1), pp.72~76 (1997), Springer Science and Business Media LLC[DOI]
53. Sadeghi, A., "The Effect of Organizational Reputation on E-loyalty: The Roles of E-trust and E-satisfaction", ASEAN Marketing Journal, pp.1~16 (2019)
54. Scarpi, D., "Fashion stores between fun and usefulness", Journal of Fashion Marketing and Management : An International Journal, 10(1), pp.7~24 (2006)
55. Schmenner, R. W., "How can service businesses survive and prosper", Sloan management review, 27(3), pp.21~32 (1986)
56. Seiders, K., "Do satisfied customers buy more? Examining moderating influences in a retailing context", Journal of marketing, 69(4), pp.26~43 (2005)
57. Sheth, J. N., "Relationship marketing in consumer markets : antecedents and consequences", Journal of the Academy of marketing Science, 23(4), pp.255~271 (1995)
58. Srinivasan, R., "Strategic firm commitments and rewards for customer relationship management in online retailing", Journal of marketing, 69(4), pp.193~200 (2005)
59. "What is fashion designer?" (2019)[URL]
60. Swift, R. S., "Accelerating customer relationships: Using CRM and relationship technologies" (2001), Prentice Hall Professional
61. Tai, S. H., "Application of an environmental psychology model to in-store buying behaviour", The International Review of Retail, Distribution and Consumer Research, 7(4), pp.311~337 (1997)
62. "The Vietnamese fashion market is increasingly attractive" (2019)[URL]
63. Van der Waldt, D. R., "Attitudes of young consumers towards SMS advertising", African Journal of Business Management, 3(9), pp.444~452 (2009)
64. Vietnam eCommerce and Digital Economy Agency, "Vietnam E-Commerce White Paper 2019" (2019)
65. Gianfranco Walsh, "Customer-based corporate reputation of a service firm: scale development and validation", Journal of the Academy of Marketing Science, 35(1), pp.127~143 (2007), Springer Science and Business Media LLC[DOI]
66. Keith Weigelt, "Reputation and corporate strategy: A review of recent theory and applications", Strategic Management Journal, 9(5), pp.443~454 (1988), Wiley[DOI]
67. Weiss, A. M., "Reputation management as a motivation for sales structure decisions", Journal of marketing, 63(4), pp.74~89 (1999)
68. Yaakop, A., "Like it or not : Issue of credibility in Facebook advertising", Asian Social Science, 9(3), pp.154~163 (2013)[DOI]
69. Zeithaml, V. A., "The behavioral consequences of service quality", The Journal of marketing, 60(2), pp.31~46 (1996)
70. Zhou, Z., "Attracted to or locked in? Predicting continuance intention in social virtual world services", Journal of Management Information Systems, 29(1), pp.273~306 (2012)

관련 논문AI추천