Service Design to Promote Well-aging of Middle-aged Men
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Background As South Korea is heading to an aging society, the importance of aging well is emphasized. Most of the Korean middle-aged men need to prepare for retirement, which is one of the biggest life events that influence one’s life. Meanwhile, men experience hardships because of not being connected in the community after retirement. Therefore, to overcome this problem, the current study provides a service idea of providing information about “local community center programs” to middle-aged men due to their own personalized needs. Methods The concept “Boom Boom Chat” is introduced through a literature review, user study, and personas, by two interdisciplinary researchers who major in child and family studies, and design management. The service is prototyped by utilizing the Kakaotalk channel, an online real-time chatting program that is used individually. Also, service blueprint is presented as the whole service process. A service test was conducted on 12 prospective users, a simple satisfaction survey was conducted, and user opinions were received. Result The user study was conducted by interviewing middle-aged men and senior plaza officers. According to the literature review and the user study, two types of personas were introduced. The first type did not know how to spend enough time after their retirement, and the second type worried about their economic problems after retirement. Therefore, the service blueprint of "Boom Boom Chat" was introduced to figure out the different individual needs of middle-aged men, by asking their interests through scaled questionnaires. The presented service mainly focused on providing information of community center programs by identifying their needs through surveys using the Kakaotalk channel. Participants have answered that the visual part of this service was well-designed and the chat-bot service provides steps such as consulting by a consultant. Conclusion Further research could focus on testing the program to real targets and testing the accessibility towards users. Also, systematic analyzation is further needed to enable the personalization of the program, in order to recommend various community center programs based on one’s personal needs.
Abstract
Background As South Korea is heading to an aging society, the importance of aging well is emphasized. Most of the Korean middle-aged men need to prepare for retirement, which is one of the biggest life events that influence one’s life. Meanwhile, men experience hardships because of not being connected in the community after retirement. Therefore, to overcome this problem, the current study provides a service idea of providing information about “local community center programs” to middle-aged men due to their own personalized needs. Methods The concept “Boom Boom Chat” is introduced through a literature review, user study, and personas, by two interdisciplinary researchers who major in child and family studies, and design management. The service is prototyped by utilizing the Kakaotalk channel, an online real-time chatting program that is used individually. Also, service blueprint is presented as the whole service process. A service test was conducted on 12 prospective users, a simple satisfaction survey was conducted, and user opinions were received. Result The user study was conducted by interviewing middle-aged men and senior plaza officers. According to the literature review and the user study, two types of personas were introduced. The first type did not know how to spend enough time after their retirement, and the second type worried about their economic problems after retirement. Therefore, the service blueprint of "Boom Boom Chat" was introduced to figure out the different individual needs of middle-aged men, by asking their interests through scaled questionnaires. The presented service mainly focused on providing information of community center programs by identifying their needs through surveys using the Kakaotalk channel. Participants have answered that the visual part of this service was well-designed and the chat-bot service provides steps such as consulting by a consultant. Conclusion Further research could focus on testing the program to real targets and testing the accessibility towards users. Also, systematic analyzation is further needed to enable the personalization of the program, in order to recommend various community center programs based on one’s personal needs.
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