2000년대 여성지 표지모델의 의상·메이크업·헤어스타일 이미지 변화에 관한 연구

Abstract

This study has investigated changes in Korean female celebrities’ images from 2000 to 2010 in a social context. Compared to any other periods, the early 2000s were an era when diversity was highly respected. During this period, female celebrities had strong and diverse personalities. With the passage of time, both sensual imagesand natural images became very popular. In the 2000s, many women started to express their strong desire for a young face and beautiful body. Politically, many major international events such as the 2002 Korea-Japan World Cup and 2010 G-20 Seoul Summit were held in Korea during this period. From the societal point of view, the pace of aging accelerated, and the number of single households rapidly increased. In addition, Korea’s suicide rate was the highest in the world, and young unemployment reached up to 1 million. Korea became a dog-eat-dog world. Because of the global economic slowdown and aging society, people have become more interested in youth and health. For this reason, many new appearance-centered words were created such as ‘wellbeing’ (healthand wellness), ‘S Line’ (an hourglass figure) and ‘saengeol’ (no-makeup). Duringthe period from 2000 to 2011, both natural and sensual feminine images were the mainstream.