Hitler Rants Memes: The Influence of Internet Memes on Audience Reception and Cultural Archives
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This essay examines one of the classic internet memes – Hitler Rants. A parody of the film Der Untergang (2004), this particular internet meme is one of the earliest forms of participatory culture that appeared on internet platforms (Web 2.0) and YouTube. This paper examines the meme’s relationship with the existing media production, how the receiver of cultural message – the audience – influences the producers of the creators of cultural products – the television and film studios. I argue that Hitler Rants memes deconstruct the boundaries between the sender and the receiver of cultural message as textual poaching and encoding of cultural message no longer takes a linear shape. This paper further claims that the deconstruction of boundaries and ambiguous roles in shaping popular culture brings an end to a linear consumer-producer relationship as well as a plethora of cultural molds which anyone can use to participate in shaping popular culture.
Abstract
This essay examines one of the classic internet memes – Hitler Rants. A parody of the film Der Untergang (2004), this particular internet meme is one of the earliest forms of participatory culture that appeared on internet platforms (Web 2.0) and YouTube. This paper examines the meme’s relationship with the existing media production, how the receiver of cultural message – the audience – influences the producers of the creators of cultural products – the television and film studios. I argue that Hitler Rants memes deconstruct the boundaries between the sender and the receiver of cultural message as textual poaching and encoding of cultural message no longer takes a linear shape. This paper further claims that the deconstruction of boundaries and ambiguous roles in shaping popular culture brings an end to a linear consumer-producer relationship as well as a plethora of cultural molds which anyone can use to participate in shaping popular culture.
참고문헌 (24)
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