지역이미지를 활용한 섬유 문화상품 개발 - 부산 감천문화마을 이미지를 중심으로 -

Abstract

Under modern society, as era of emotion, creation and culture, many studies that based on emotional storytelling have been carried out in various fields such as politics, education, management, marketing, culture, and industry. Many Consumers are more preferred products that contain emotional image than industrial products that come from mass production system. Development of cultural products, if we recognize the contemporary trends, need to focused on regional images in order to increased products value. Busan Gemcheon Culture Village, one representative example of urban regeneration project that aims to residential enviroment improvement of the underdevelopment areas and reduction of polarization between old town and new town, is carried out󰡐Creating Art-Village Project󰡑through out cooperation between regional artists and residents. This study focused on applying regional images that come from this historical background to cultural products. Two main images of this study are home and alleyway. The home implies a place for relief and the alleyway implies a coexistence that connects home and home, and makes relationship between residents. Development product items in this study are mainly textile materials such as bag, clutch, pouch, and handkerchief that give memories of tour and convenience to tourists. Textile products have following two merits: an immediate reforming of color, size, shape, and variation and expressing various pattern images in accordance with consumers' preference. It is possible to application of computer program, digital printing and sublimation transfer technique. Cultural products that contain emotional approach of regional images and storytelling images inspire differentiated regional images to tourists in the near future.