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동료의 유능성 지각과 승진 가능성 지각 간의 관계 및 혁신 문화의 조절 효과: 온라인 기업 리뷰 텍스트 분석

Relationship between competence of colleagues and promotion opportunities, and innovation culture as a moderator: Text analysis of review

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주제분류심리과학

초록

최근 팀 기반의 과업 구조가 확대되고 과업 복잡도가 늘어나며, 조직 내 동료의 잠재적 영 향력이 늘어나고 있다. 특히 ‘유능성’은 보편적인 사회인지 차원임에도 타인에게 도움이 되 는가에 대해서는 아직 모호하기에, 사회인지 이론과 사회 정체성 이론을 기반으로 유능한 동료에 대한 지각과 조직 내 제한된 자원인 승진기회 및 가능성 지각의 관계를 탐구하고자 하였다. 또한, 오늘날의 경쟁적이고 적응적인 시장 환경에서 강조되는 조직의 혁신 문화를 상황 변인으로 설정하여 조절 효과를 살펴보았다. 기업 정보 서비스 업체의 온라인 리뷰 자 료를 활용하여 2,007개의 기업을 대상으로 329,916개의 개인 수준 응답을 다층 분석한 결과, 유능한 동료에 대한 지각이 높은 기업에서 승진기회 및 가능성 지각도 높았으며 혁신 문화 는 그 관계를 약화하였다. 이는 유능한 동료가 조직의 한정된 자원을 획득하는데 있어 위협 이 되기보다는 상호 지지적 존재로 지각될 수 있음을 시사한다. 또한, 새로운 아이디어를 요 구하고 조직의 경쟁력을 강조하는 혁신 문화에서의 개인주의적이며 성과 기반 관리 도입의 특징이 유능한 동료 지각의 역할을 약화할 수 있음을 제안한다. 더불어 본 연구는 자연어처 리 기법을 이용하여 혁신 문화를 측정해, 텍스트 자료로부터 심리학 개념을 측정하는 방법 을 적용하였다는 함의를 가진다.

Abstract

As team-based organizational structures and task complexity continue to evolve, colleague influence within organizations is on the rise. Building upon social cognitive theory and social identity theory, this study investigates how individuals’ perceptions of competent colleagues within their organization relate to their own perceived promotion opportunities. Moreover, it examines the moderating effect of innovation culture, as a situational factor, regarding today’s competitive and adaptive environment. Leveraging natural language processing techniques, this research analyzes 329,916 online reviews from 2,007 companies. The findings reveal a positive and significant association between competence perceptions of colleagues and perceived promotion opportunities. Notably, innovative culture weakens this relationship. This underscores the role of competent colleagues as a form of social capital and provides implications for how characteristics of innovation culture may diminish their impact. Furthermore, this study introduces a methodological approach to measure psychological concepts from text data, contributing to applying natural language processing in psychology.

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