중국의 유통시장 개방 확대와 한국의 對중국 투자 연구

Abstract

Since Korea and China established the formal diplomatic relations in 1992, China has become one of the very important business partners for Korea. Korea’s investment to China has rapidly increased since then, and China’s investment to Korea is also increasing recently. The purpose of Korea’s investment to China was to invest in labor intensive manufacturing industry using China’s low labor costs in the past. China’s investment environment, however, changed a lot these days, so Korea also started to change the investment focus from low labor costs to a huge Chinese market. China’s entry into WTO has also expanded Chinese market opening, especially in service sectors. Thinking deeply about the fact that Korea has a lot of manufacturing companies and needs to enlarge market share in China, Chinese distribution market, which is one of the service sectors opened wide towards foreign investors, is the very right place Korea should consider to enter. China has agreed to open their service market when they became WTO member country, and they got down to implement the full opening of their distribution market from the year of 2005. As a result, many foreign distributors entered into Chinese market such as Carrefour, Wal-mart, Metro, and E-mart. The competition among those of foreign distributors and Chinese distributors is getting severer year by year. Under the circumstances, the change of chinese government’s policy and market trend are well analyzed in this study to understand what the proper strategies Korean distributors can set up and what the proper direction to march.