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중국 도서출판시장 유통에 관한 연구

A Study on Distribution channel of Publications in China

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참고문헌

주제분류중국어와문학

초록

Abstract

China promised to open the market of publication and distribution, based on ‘social order’ and industrial competitiveness. The entrance of private capital break the wholly monopoly of state-owned Xinhua Books, and obtain good achievement in book sale market. This market is very competitive, the nationwide wholesaler is still lacked, disorder of providers, and low pricing competition resulted in the status of disorder of the book market. State-owned Xinhua Books took on the advantage of branches to develop scale economic, in order to deepen the cost advantage but historical burden, Private book seller take different operating strategy, to build his own brand, expect to get the leadership degree, but encounter the imitation competition. The objective of this study is attempt to describe situation and operation track of publication distribution channel in China, to analyze, evaluate the future development trend, current and potential difficulty.

참고문헌 (29)

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