중국 온라인게임 산업의 변화와 경쟁력 분석에 관한 연구
A Study on the Change and Competitiveness Analysis of Chinese Online Game Industry
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Abstract
Chinese online game industry has undergone huge change in recent 3 years. It aimed to leap over Korean games on the other side of its rapid growth from Chinese government-led support and expansion of online game pool. Once treated as cheap stuffs, but now Chinese games launched and have some success in Korean market, the birthplace of online games. The success of Chinese games can be classified into three factors. Firstly, Chinese games imitate Korean game products to occupy low end market. Next, unlike Korea suffering from the absence of story, with a code of culture China succeeded and made its unique differentiation with themes of Chinese classics and chivalries. The third is creation beyond imitation. At first, China imitated Korean games but now it can be evaluated to produce new results of creation beyond imitation. Chinese games enter into international markets based on management competency and manufacturing technology. Korean industry still being lost in the rapture of last success will have to confront reality and promote competitive power.
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