한국과 인도네시아 20 ~ 30대의 색채 선택에 따른 국별 비교․분석

Abstract

This paper is to compare the perception of color between Korean and Indonesia and to understand national character not to provoke sensitive political or economic issue when Korean enterprise plan to extend its business abroad. The questionnaire for this study was categorized into three factors: valuation(a feeling of beautiful, ugly, sweet, salty, sour, bitter), overpower(a sense of light, heavy, soft, hard), activity(color of warm, cold, fast, slow). The result of survey that was analyze 15 questions to compare perception of color among young people from twenties to thirties in between Korean and Indonesian is followings. Preference of color in a sense of beauty is different between male and female but the difference among countries is very slight. The perception of ugly color is also similar but selected color is opposite to preference of color. On the other hands, the perception of color that reminds some particular tasty is difference according to traditional food in certain countries. But the result of survey on color that feel weigh, quality of material is similar in both countries. However, the result of survey on color that aware of swift and slow is various to different individuals. In conclusion, the perception of color between Korean and Indonesian has not only similarity but also difference. perception on color between Korean and Indonesian has universality but has distinctiveness respectively. This is because different level of development in experience and special knowledge on color. Namely, this study shows that the different perception on color between two countries is arise from different culture and natural environment. Therefore, This paper suggests that an comparative analysis of perception on color among countries would be useful at the state of practical application such as marketing, diplomacy.