신문 사설의 메시지 전략 분석 ―새 정부 출범 시기 사설을 중심으로―

Abstract

This paper analyzes logical structures and message strategies of two editorials written around the inauguration of the new government. The findings are as follows. First, logical structures of the two editorials show no significant differences between newspapers regardless of their friendly or unfriendly attitude towards the government. Second, message strategies of the editorials reveal some differences between friendly and unfriendly newspapers. The government friendly newspaper selectively presents supporting grounds for the editorial argument either it is positive or negative. The unfriendly newspaper, however, demonstrates unfavorable reasons for the argument. Third, the friendly newspaper tries not to uncover disadvantageous policy messages but stresses advantageous policies. On the other hand, the unfriendly newspaper exaggerates disadvantageous policy messages but underestimates advantageous ones. These message strategies do not reveal given newspapers’ intent but are considered using neutral supporting or opposing expressions.