BTS의 글로벌 약진과 서구의 아시아인 인종화에 대한 대중적 비판 담론의 형성: 유튜브 리액션 영상의 소통을 중심으로
BTS’ global advancement and the formation of public criticism discourse on the Western racialization of Asians: Focusing on the communication in the reaction videos on YouTube
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초록
이 글은 대중문화에 반영된 서구의 아시아인 인종화를 BTS의 사례를 통해 점검하고, 그들에 대한 인종주의적 재현이 유튜브 리액션 공간에서 어떻게 굴절되고 비판되는지를 분석한 글이다. 대중적 담론 형성을 가능케 하는 유튜브 리액션의 미디어 생태환경 속에서 참여자들은 BTS의 음악과 행보에 공감하며 그들의 남성성을 비하하거나 노력의 가치와 예술성을 폄하하는 일각의 평가가 부당하다는 담론을 형성했으며, 그 과정에서 BTS는 오히려 기존의 아시아인에 대한 편견적 재현을해체하는 모델로 수용되었다. 리액션 공간의 소통은, BTS의 약진이 미와 예술의기준에도 작동했던 서구의 헤게모니에 균열을 가져왔고, 다양한 아시아인들과 그들의 역사적 문화적 유산을‘ 아시아’로 뭉뚱그리는 인종화의 틀을 벗겨 내고 있음을 보여주었다.
Abstract
This article examines Western racialization of Asians reflected in popular culture through BTS’ case, and analyzes how racist representations poured on them are refracted and criticized in the YouTube reaction video space. I conducted a qualitative analysis of the communication in the reaction space, noting that in YouTube conventional audiences can become producers and play a role in forming participatory discourses. Western prejudice against Asians, especially Asian men, was projected on BTS who advanced beyond Western strongholds in the global popular music industry, where audiences in the reaction space talked and discussed that it was unfair to disparage their masculinity or the the values and artistry of their music. While reactors and viewers forming a critical discourse, BTS was also accepted as a model for dismantling the prejudiced representation of “Asians who lack creativity and are passive in civic activities as well as cooperation solidarity with people of other races”. Communications in the YouTube reaction space revealed that BTS’ advancement has cracked the Western hegemony over even the beauty and attraction, and contributed to break the framework of racialization in which various historical and cultural heritages within Asia are crushed into a single category of “Asia”.
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