정기시장 시장권 특성의 변화요인 분석

Abstract

The purpose of the study is to find out factors causing changes in marketing areas and transaction structure of periodic markets. Due to the population reduction, the number of periodic markets per city and Gun (or county) dropped to 3.7 from 5.9 in 1976. The reduction in the number of periodic markets has caused merchants who are used to move around 3-4 periodic markets in turn to expand their travel miles. The travel distance of merchants was 8-12km in the 1970s, but it increased to 30-50km. A pooled cross sectional analysis was conducted against the factors determining market size, and it was found that the market size tends to grow when population and population density are high and that the market size tends to be smaller when the number of periodic markets is high within the same city and county. The markets opening on every seconds and sevenths of a month are larger than the markets held on other days, and the difference among Dong, Eup, and Myeon are found to be statistically significant. The analysis based on the market features above indicates that market size plays an important role.