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사이버머니 품질과 이용의도간의 관련성: 사이버머니 이용빈도와 이용규모의 조절효과를 중심으로

A Study on the Relationships between Cyber Money Quality and Usage Intention: Focus on the Moderating Effect of Usage Frequency and Amount of Cyber Money

윤종수
한국컴퓨터정보학회 (The Korean Society Of Computer And Information)|2019.05|한국컴퓨터정보학회논문지 (Journal of The Korea Society of Computer and Information)|제24권 제5호|pp. 179-186|DOI https://doi.org/10.9708/jksci.2019.24.05.179

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키워드

Cyber Money QualityUsage Intention of Cyber MoneyUsage Frequency of Cyber MoneyUsage Amount of Cyber Money
주제분류컴퓨터학

초록

While there have been a lots of studies on the use of cyber money, few researches proposed the results on relationships among quality factors, usage intention, and usage characteristics of cyber money in online business environment. Therefore, this study investigates the relationships between cyber money quality and usage intention of cyber money, and examines whether the usage characteristics(frequency, amount) of cyber money has moderating effect on the relationship between cyber money quality and usage intention of cyber money. Firstly, multiple regression analysis tells significant causal relationship between functional and emotional factors of cyber money quality and usage intention of cyber money. Secondly, dummy regression analysis shows usage characteristics of cyber money has the moderating effect on the relationship between cyber money quality and usage intention of cyber money. This paper concludes with some implications for both theory development and cyber money practice.

Abstract

While there have been a lots of studies on the use of cyber money, few researches proposed the results on relationships among quality factors, usage intention, and usage characteristics of cyber money in online business environment. Therefore, this study investigates the relationships between cyber money quality and usage intention of cyber money, and examines whether the usage characteristics(frequency, amount) of cyber money has moderating effect on the relationship between cyber money quality and usage intention of cyber money. Firstly, multiple regression analysis tells significant causal relationship between functional and emotional factors of cyber money quality and usage intention of cyber money. Secondly, dummy regression analysis shows usage characteristics of cyber money has the moderating effect on the relationship between cyber money quality and usage intention of cyber money. This paper concludes with some implications for both theory development and cyber money practice.

참고문헌 (40)

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