Agrifood consumer competency and organic food purchase intentions according to food-related lifestyle: based on data the 2019 Consumer Behavior Survey for Food
2
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
BACKGROUND/OBJECTIVES: The increased consumers’ interests in health and food safety have increased the demand for organic foods. Many studies have been performed on consumers’ purchase intentions for organic foods and their influencing factors, and various studies have shown that the prices of organic foods and the consumers’ willingness to pay are important influencing factors. This study examined the payment value of organic foods and agrifood consumer competency index according to the food-related lifestyles in South Korean consumers. SUBJECTS/METHODS: A cross-sectional analysis was performed using the 2019 Consumer Behavior Survey for Food. A total of 6,176 participants aged 19 to 74 years (male: 2,783, female: 3,393) were included in the analysis. RESULTS: Three factors were extracted by factor analysis (rational consumption-seeking type, convenience-seeking type, and health, and safety-seeking type) to explain the consumers’ food-related lifestyles. The results of cluster analysis suggested that consumers were classified into 3 food-related lifestyles as the ‘exploratory consumers’ (n = 2,485), ‘safety-seeking consumers’ (n = 1,544), and ‘passive consumers’ (n = 2,147). Exploratory consumers showed a significantly higher willingness to pay for imported organic foods (P < 0.05). Safety-seeking consumers had a significantly higher willingness to pay for domestic organic foods (P < 0.05). For the agrifood consumer competency index, exploratory consumers had the highest score, followed in order by safety-seeking consumers and passive consumers. CONCLUSIONS: These results provide basic data in understanding consumption tendency for organic foods and agrifoods based on food-related lifestyles of South Korean consumers.
Abstract
BACKGROUND/OBJECTIVES: The increased consumers’ interests in health and food safety have increased the demand for organic foods. Many studies have been performed on consumers’ purchase intentions for organic foods and their influencing factors, and various studies have shown that the prices of organic foods and the consumers’ willingness to pay are important influencing factors. This study examined the payment value of organic foods and agrifood consumer competency index according to the food-related lifestyles in South Korean consumers. SUBJECTS/METHODS: A cross-sectional analysis was performed using the 2019 Consumer Behavior Survey for Food. A total of 6,176 participants aged 19 to 74 years (male: 2,783, female: 3,393) were included in the analysis. RESULTS: Three factors were extracted by factor analysis (rational consumption-seeking type, convenience-seeking type, and health, and safety-seeking type) to explain the consumers’ food-related lifestyles. The results of cluster analysis suggested that consumers were classified into 3 food-related lifestyles as the ‘exploratory consumers’ (n = 2,485), ‘safety-seeking consumers’ (n = 1,544), and ‘passive consumers’ (n = 2,147). Exploratory consumers showed a significantly higher willingness to pay for imported organic foods (P < 0.05). Safety-seeking consumers had a significantly higher willingness to pay for domestic organic foods (P < 0.05). For the agrifood consumer competency index, exploratory consumers had the highest score, followed in order by safety-seeking consumers and passive consumers. CONCLUSIONS: These results provide basic data in understanding consumption tendency for organic foods and agrifoods based on food-related lifestyles of South Korean consumers.
참고문헌 (37)
- Salleh MM, "Consumer's perception and purchase intentions towards organic food products : exploring attitude among academician", Can Soc Sci, 6, pp.119~129 (2010)
- 이서현, "해외 소비자의 건강관심도에 따른 식품선택 동기 분석: 미국 및 일본 소비자를 중심으로", Journal of Nutrition and Health, 53(4), pp.431~444 (2020), 한국영양학회[DOI]
- Paul J, "Consumer behavior and purchase intention for organic food", J Consum Mark, 29, pp.412~422 (2012)
- Megicks P, "Influences on ethical and socially responsible shopping : evidence from the UK grocery sector", J Mark Manage, 24, pp.637~659 (2008)
- Kumar S, "Analyzing the factors affecting consumer awareness on organic foods in India", Proceedings of the 21st annual IFAMA world forum and symposium on the road to 2050 (2011)
- Grunert KG, "Food, People and Society", pp.211~230 (2001), Springer
- Kim S, "Selection attributes of home meal replacement by food-related lifestyles of single-person households in South Korea", Food Qual Prefer, 66, pp.44~51 (2018)
- Yeo GE, "Food-related lifestyle segmentation and beverage attribute' selection : toward understanding of sugar-reduced beverages choice", Br Food J, 122, pp.3663~3677 (2020)
- 허소정, "식생활라이프스타일에 따른 배달음식의 소비성향 분석", Journal of Nutrition and Health, 53(5), pp.547~561 (2020), 한국영양학회[DOI]
- 이나영, "내국인 외국인의 식생활라이프스타일에 따른 세분시장별 한식 편의식품 상품화 의견", 한국식품영양과학회지, 45(4), pp.602~612 (2016), 한국식품영양과학회
- Rana J, "Consumer behavior and purchase intention for organic food : a review and research agenda", J Retailing Consum Serv, 38, pp.157~165 (2017)
- Chen MF, "Consumer attitudes and purchase intentions in relation to organic foods in Taiwan : moderating effects of food-related personality traits", Food Qual Prefer, 18, pp.1008~1021 (2007)
- Vidgen HA, "Defining food literacy and its components", Appetite, 76, pp.50~59 (2014)
- 이계임, "농식품 소비역량지수 개발과 계측", 농촌경제, 37(3), pp.59~77 (2014), 한국농촌경제연구원[DOI]
- Vaitkeviciute R, "The relationship between food literacy and dietary intake in adolescents : a systematic review", Public Health Nutr, 18, pp.649~658 (2015)
- Palumbo R, "Sustainability of well-being through literacy. The effects of food literacy on sustainability of well-being", Agric Agric Sci Proced, 8, pp.99~106 (2016)
- Gil JM, "Market segmentation and willingness to pay for organic products in Spain", Int Food Agribus Manag Rev, 3, pp.207~226 (2000)
- Thomas T, "Investigating consumer attitudes toward food produced via three production systems : conventional, sustainable and organic", J Food Agric Environ, 10, pp.132~135 (2012)
- Van Loo EJ, "Consumer attitudes, knowledge, and consumption of organic yogurt", J Dairy Sci, 96, pp.2118~2129 (2013)
- Deliana Y, "Market segmentation for organic products in Bandung West Java, Indonesia", Res J Recent Sci, 2277, pp.2502~ (2012)
- Seyfang G, "Ecological citizenship and sustainable consumption : examining local organic food networks", J Rural Stud, 22, pp.383~395 (2006)
- Canavari M, "Organic Food: Consumers' Choices and Farmers Opportunities" (2007), Springer-Verlag New York
- Rahman SM, "Consumer preference, quality, and safety of organic and conventional fresh fruits, vegetables, and cereals", Foods, 10, pp.105~ (2021)
- Bryła P, "Organic food consumption in Poland : motives and barriers", Appetite, 105, pp.737~746 (2016)
- Li R, "Consumers' willingness to pay for organic foods in China : bibliometric review for an emerging literature", Int J Environ Res Public Health, 16, pp.1713~ (2019)
- "Raw data from the consumer behavior survey for foods 2019" (2019)[URL]
- "A questionnaire for the consumer behavior survey for foods 2019" (2019)[URL]
- Apaolaza V, "Eat organic–feel good? The relationship between organic food consumption, health concern and subjective wellbeing", Food Qual Prefer, 63, pp.51~62 (2018)
- Michaelidou N, "The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food", Int J Consum Stud, 32, pp.163~170 (2008)
- Makatouni A, "What motivates consumers to buy organic food in the UK? Results from a qualitative study", Br Food J, 104, pp.345~352 (2002)
- Pino G, "Determinants of regular and occasional consumers' intentions to buy organic food", J Consum Aff, 46, pp.157~169 (2012)
- Smith S, "Eating clean and green? Investigating consumer motivations towards the purchase of organic food", Australas Mark J, 18, pp.93~104 (2010)
- Soroka A, "Consumer motivation to buy organic food depends on lifestyle", Foods, 8, pp.581~ (2019)
- Krause C, "Just a subtle difference? Findings from a systematic review on definitions of nutrition literacy and food literacy", Health Promot Int, 33, pp.378~389 (2018)
- Rosenbaum DL, "Examination of nutrition literacy and quality of self-monitoring in behavioral weight loss", Ann Behav Med, 52, pp.809~816 (2018)
- Wickham CA, "What's technology cooking up? A systematic review of the use of technology in adolescent food literacy programs", Appetite, 125, pp.333~344 (2018)
- Begley A, "Identifying who improves or maintains their food literacy behaviours after completing an adult program", Int J Environ Res Public Health, 17, pp.4462~ (2020)