The Effect of Fitspiration Short Video Use on Women's Body Appreciation and Exercise Motivation
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This study aimed to investigate the impact of fitspiration short video use on women's body appreciation and exercise motivation in China, as well as the relationship between body appreciation and exercise motivation. Short videos have become a popular tool to inspire and motivate people to engage in exercise behaviors. However, the impact of fitspiration short videos on viewers' attitudes and behaviors is still a subject of debate. 300 female Chinese participants who use short video platforms were recruited online. 296 participants agreed to take part and responded to the survey. In addition to frequency distributions, exploratory factor analysis, one-way ANOVA, t-test, Scheffe Test, Pearson correlation analysis and multiple regression analysis have been applied in the analysis of the data. According to the results of the study, participants who reported higher fitspo short video use were more appreciated to their bodies and more inspired to exercise. Besides, women of their elder age presented higher body appreciation than the youngsters despite the influence of fitspo short video use. Finally, women's body appreciation positively affects their exercise motivation. The study concludes that fitspiration short videos do not harm women's body appreciation while positively impact their exercise motivation.
Abstract
This study aimed to investigate the impact of fitspiration short video use on women's body appreciation and exercise motivation in China, as well as the relationship between body appreciation and exercise motivation. Short videos have become a popular tool to inspire and motivate people to engage in exercise behaviors. However, the impact of fitspiration short videos on viewers' attitudes and behaviors is still a subject of debate. 300 female Chinese participants who use short video platforms were recruited online. 296 participants agreed to take part and responded to the survey. In addition to frequency distributions, exploratory factor analysis, one-way ANOVA, t-test, Scheffe Test, Pearson correlation analysis and multiple regression analysis have been applied in the analysis of the data. According to the results of the study, participants who reported higher fitspo short video use were more appreciated to their bodies and more inspired to exercise. Besides, women of their elder age presented higher body appreciation than the youngsters despite the influence of fitspo short video use. Finally, women's body appreciation positively affects their exercise motivation. The study concludes that fitspiration short videos do not harm women's body appreciation while positively impact their exercise motivation.
참고문헌 (54)
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