Keyword Trends for Mother–Child Oral Health in Korea Based on Social Media Big Data from Naver
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Objectives: The present study examined trends in search keywords related to the oral health of infants and pregnant womenusing “social media cafés” on the Korean portal site, Naver. Methods: We obtained data from January 2015 to December2017, collected by searching for common terms related to oral health, such as “dental caries”, “oral health”, “scaling”, “toothbrushing”, and “oral examination”. Search results for these terms were organized by frequency and visualized by increase inthe font size with increasing frequency. Results: The ranking of keywords on Naver cafés for pregnant women and womenwith infants was as follows (in descending order): “oral examination”, “tooth filling”, and “tooth brushing”. The “oral health”network was linked to “dental caries”, “oral health education”, and “tooth brushing”. In addition, the analysis of trends of keywordfrequencies according to time periods showed that “dental caries” and “oral examination” were of highest interest to thecafé users. Conclusions: We found a high interest in keywords related to preventive measures for the oral health of infantsand children, but there was a lack of awareness regarding the oral health of pregnant women. These findings suggest thatprevention in infants and pregnant women is necessary, and that public awareness regarding education about oral healthcareneeds to be raised.
Abstract
Objectives: The present study examined trends in search keywords related to the oral health of infants and pregnant womenusing “social media cafés” on the Korean portal site, Naver. Methods: We obtained data from January 2015 to December2017, collected by searching for common terms related to oral health, such as “dental caries”, “oral health”, “scaling”, “toothbrushing”, and “oral examination”. Search results for these terms were organized by frequency and visualized by increase inthe font size with increasing frequency. Results: The ranking of keywords on Naver cafés for pregnant women and womenwith infants was as follows (in descending order): “oral examination”, “tooth filling”, and “tooth brushing”. The “oral health”network was linked to “dental caries”, “oral health education”, and “tooth brushing”. In addition, the analysis of trends of keywordfrequencies according to time periods showed that “dental caries” and “oral examination” were of highest interest to thecafé users. Conclusions: We found a high interest in keywords related to preventive measures for the oral health of infantsand children, but there was a lack of awareness regarding the oral health of pregnant women. These findings suggest thatprevention in infants and pregnant women is necessary, and that public awareness regarding education about oral healthcareneeds to be raised.
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