한국어와 일본어의 공적 사과 표현 대조 - 식품 관련 기업의 사과를 중심으로

Abstract

The purpose of this study is contrastive of apology expression of Korean and Japanese. There are several type of apology, It focused on public apology of group to group in this study. For the research, food-related companies of the expiration date misstatement, place of origin misstatement, bacterial detection, such as by contamination, were examined each publicly apologize to the case in Korean and Japanese to the consumer. Collected apology texts look on the basis of text structure, apology strategy and apology expression and looking for feature in Korean and Japanese and compared each other, The results are as follows. First, favored structure of apology text is different from Korean companies and Japanese companies. Compared to Korean companies, Japanese companies prefer a more formal structure. Second, the Korean companies and Japanese companies, although there are differences of each of its surface, to run the apology speech acts and all use the IFIDs. Third, the speech acts performed apology strategy is Korean companies and Japanese companies are different. compared to Korean companies are using a variety of strategies, usually used only some of the strategy favored by Japanese companies.