지각자의 내적특질변인의 상호작용에 따른 토털 패션 코디네이션 인상효과
Study on Interaction the Internal Traits of Perceivers Affects on Total Fashion Coordination Impressions
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
The purpose of this study were to examine how the internal traits, TFC attitudes, and needs for body modification of perceivers affects on impressions and likings toward young female wearers with gestalt theory of person perception as the research background. The study consisted of a survey and quasi-experiment. The experimental materials used for this study were 20 stimuli, 7-point semantic differential scales of bi-polar adjectives, and instruments to measure TFC attitudes, sex roles, apparence management behaviors, interests in apparence management, needs for body modifications, interest in fashion, likings toward wearers which were composed of 7-point Likert scales. The sampling method was s convenient sampling. The subjects consisted of 792 male and female undergraduate students aged from 18 to 35, in two areas including Daejeon, Chungnam provinces. The data collection was conducted in September, 2007. The validity of the measuring instruments were confirmed by pre-tests and judge group discussions, and reliability was evaluated by Cronbach' alpha analysis. The data were analyzed by a factor analysis, ANOVA, and a Pearson' product moment correlation the major findings were as follows :The factor analysis of semantic differential scales emerged four impressional dimensions : evaluation, salience, dynamics and grace dimensions in the order of importance.
Abstract
The purpose of this study were to examine how the internal traits, TFC attitudes, and needs for body modification of perceivers affects on impressions and likings toward young female wearers with gestalt theory of person perception as the research background. The study consisted of a survey and quasi-experiment. The experimental materials used for this study were 20 stimuli, 7-point semantic differential scales of bi-polar adjectives, and instruments to measure TFC attitudes, sex roles, apparence management behaviors, interests in apparence management, needs for body modifications, interest in fashion, likings toward wearers which were composed of 7-point Likert scales. The sampling method was s convenient sampling. The subjects consisted of 792 male and female undergraduate students aged from 18 to 35, in two areas including Daejeon, Chungnam provinces. The data collection was conducted in September, 2007. The validity of the measuring instruments were confirmed by pre-tests and judge group discussions, and reliability was evaluated by Cronbach' alpha analysis. The data were analyzed by a factor analysis, ANOVA, and a Pearson' product moment correlation the major findings were as follows :The factor analysis of semantic differential scales emerged four impressional dimensions : evaluation, salience, dynamics and grace dimensions in the order of importance.
참고문헌 (21)
- Asch, S. E, "Forming Impressions of Personality", Journal of Abnormal and Social Psychology, 41, pp.258~290 (1946)
- 김 재 숙, "20대 여성의 의복 스타일과 메이크업 유형에 따른 인상 효과", 복식문화연구, 15(5), pp.863~874 (2007), 복식문화학회
- 이선경, "남성복 유형과 얼굴 매력성이 직업특성 및 인상추론에 미치는 영향", 박사, pp.1993
- 윤지성, "헤어컬러(Hair Color)에 따른 이미지 변화에 관한 연구", 석사, pp.2000
- 윤소영, "메이크업과 헤어스타일이 인상형성에 미치는 영향", 석사, pp.2001
- 류지원, "남성착용자의 의복 격식차림· 메이크업· 헤어스타일의 인상효과", 박사, pp.2005
- Bem, S. L, "The Measurement of Psychological Androgyny", Journal of Clinical and Counseling Psychology, 42, pp.155~162 (1974)
- 정진경, "한국성역할검사(KSRI)", 한국심리학회지, 5(1), pp.82~92 (1990)
- Spence, J. T., "Sex Roles in Contemporary American Society, In The Handbook of Social Psychology(3rd ed.), Vol. 2" (1985), New York: Random House
- 윤소영, "여대생의 외모관리에 대한 의식 및 태도 연구: 헤어 · 피부 · 화장 · 미용성형을 중심으로", 석사, pp.2007
- 조슬기, "외적이미지를 리드하는 여성들의 외모관리행동 연구", 석사, pp.2006
- 김아날리아, "프리틴세대의 외모관리행동에 관한 연구", 석사, pp.2005
- 정지영, "남녀 고등학생의 신체만족도와 외모관심도에 따른 신체관리행동 및 의복추구혜택", 석사, pp.2003
- 김선희, "신체이미지와 라이프스타일에 대한 연구", 서울: 복식, 53(1), pp.87~98 (2003)
- 장진영, "외모관심도, 화장품 브랜드원산지 및 판촉유형에 따른 남성화장품 구매행동", 석사, pp.2005
- 정지영, "남녀 고등학생의 신체만족도와 외모관심도에 따른 신체관리행동 및 의복추구혜택", 석사, pp.2003
- 김선희, "신체이미지와 라이프스타일에 대한 연구", 복식, 53(1), pp.87~98 (2003), 한국복식학회
- 양진화, "남자대학생의 성역할정체감에 따른 유행선도력 및 의복관심에 관한 연구", 석사, pp.2005
- 이경은, "직장여성의 유행태도가 의복선택에 미치는 영향에 관한 연구", 석사, pp.2002
- 김순아, "의류제품에 대한 소비자의 다양성추구 동기와 행동: 소비자유형별 유행관심· 의복구매행동과 관련하여", 석사, pp.2000
- 최희순, "성역할 태도와 의복관심도와의 관계: 제주도의 여대생을 중심으로", 석사, pp.1988