향수에 표현된 이미지 스케일링에 관한 연구
A Study on Image Scailing Expressed in Perfume
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
This study has attempted to have a better understanding of image scaling which plays a pivotal role in conceiving and expressing beauty design by analyzing formative images by perfume color and shape of perfume bottle and suggest a possibility of diverse expressions. The perfume image has been analyzed with its color and shape of perfume bottle without considering its scent. The results if image scaling for perfume have been shown in Figure 28. First, according to image scaling on perfume, it was easy to deliver and separate emotional images by Image Research Institute (IRI) image scale announced by IRI INC. Second, it was able to make expressions by the image scale of perfume because the expression of an emotional group has been transmitted by emotional image. Third, the emotional image expressed in the shape (silhouette), materials and decoration of perfume bottle has made image scaling possible.
Abstract
This study has attempted to have a better understanding of image scaling which plays a pivotal role in conceiving and expressing beauty design by analyzing formative images by perfume color and shape of perfume bottle and suggest a possibility of diverse expressions. The perfume image has been analyzed with its color and shape of perfume bottle without considering its scent. The results if image scaling for perfume have been shown in Figure 28. First, according to image scaling on perfume, it was easy to deliver and separate emotional images by Image Research Institute (IRI) image scale announced by IRI INC. Second, it was able to make expressions by the image scale of perfume because the expression of an emotional group has been transmitted by emotional image. Third, the emotional image expressed in the shape (silhouette), materials and decoration of perfume bottle has made image scaling possible.
참고문헌 (20)
- 김영순, "감성디자인을 적용한 브랜드샵 계획 : 화장품 매스 브랜드를 중심으로", 석사, 실내설계, pp.2009
- 김미정, "직관적 감성을 통한 변이적 이미지 연구 : 일상적 이미지를 중심으로", 석사, pp.2000
- 신원선, "아트 메이크업 디자인 발상을 위한 일러스트레이션 연구", 한국인체미용예술학회지, 11(1), pp.145~162 (2010), 한국인체미용예술학회
- 김훈철, "감성시대의 컬러러마케팅", pp.30~ (1991), 사민서각
- John Peter Berger, "이미지", pp.28~ (1990), 동문선
- 정연자, "페이스 아트 메이크업에 표현된 조형언어", 한국인체미용예술학회지, 13(3), pp.169~179 (2012), 한국인체미용예술학회
- Jennifer Craik, "The Face of Fashion", pp.173~ (1994), Routledge
- Markham, S, "An international study of unisex & 'same-name' fragrance brands", Journal of Product & Brand management, 8(5), pp.400~401 (2005)
- 향을 사랑하는 사람들, "향, 향수 이야기", pp.407~ (1999), 한송
- 여은아, "향수제품 소비 및 구매행동에 관한 탐색적 연구", Family and Environment Research, 42(9), pp.177~193 (2004), 대한가정학회
- Edwin T. Morris, "Fragrance-The Story of Perfume from Cleopatra to Chanel", pp.3~ (1984), Charles Scribners
- Marc Gobe’, "감성 디자인, 감성브랜딩, 뉴트랜드", pp.337~ (2007), 김 앤 북스
- "SD : Sementic differential method", ~
- 김민경, "실용색채활용", pp.56~ (2005), 예림
- 왕지현, "감성 스토리텔링을 활용한 브랜드 이미지 구축에 대한 연구 : 화장품 브랜드 사례 중심으로", 석사, pp.2012
- 이지현, "브랜드별 화장품 광고에 대한 메이크업 컬러 이미지 분석", 한국인체미용예술학회지, 12(2), pp.7~26 (2011), 한국인체미용예술학회
- 김용선, "Beauty Color Design", pp.120~ (2011), 예림
- Christi Mayer Lefkowith, "The Art of Perfume", pp.7~ (1993), Thames and hudson