인구통계학적 요인에 따른 남성색조화장의이용실태에 대한 연구

Abstract

The purpose of this study is to provide information on the actual use of make-up among men in the 10-40 age group of four big cities (Seoul, Incheon, Kyonggi-Do, and Kwangju). In this study, 240 reliable surveys were analyzed from questionnaires distributed from March 15 to April 10, 2013 and by using frequency and an x²-test. Final grade completed was listed as highest among those who responded “high school” (36.7%), listing their job as “college student” (27.5%). 59.2% of the respondents lived in a city, and 68 people (28.3%) replied that outward appearance has a 10-30% effect on success. The highest percentage, 26.7% people among the respondents, answered that they had “no skin condition.” In skin symptoms, “pimples” rated highest (35.5%), followed by blackheads at 29.2%. To improve troubled skin conditions, the majority of respondents (60.8%) answered “buying of cosmetics.” Respondents age 20 solved troubled skin conditions by treatment at a “medical clinic”; those with higher than a college education solved their condition in “a skin shop” (54.5%). In an analysis whether or not respondents , 50.8% of the subjects did not, and 49.2% of them did. Use of “color lotion or BB-cream” among the subjects using cosmetics for color tone occupied was the highest percentage at 47.5%, and only a small number of the subjects used “lip gloss, etc.” 57.4% of the subjects answered “no intention to use” regarding possibility of future use among subjects who were not already using cosmetics for color tone. Among subjects showing a possibility for future use among subjects who were not already using cosmetics for color tone, 69.2% listed the highest possibility of using “lip gloss,” and 53.8% answered “color lotion or BB-cream.” Therefore,the results of this survey can be applied as basic information for male make-up.