한류호감도와 중국 여대생의 메이크업 태도와의 상관관계 연구

Abstract

This study attempted to unveil the close relationship between the fever of hallyu and Chinese college women’s makeup attitude. The study results found the following: First, as the frequency of makeup use increased, respondents’ image of Korean cosmetics improved. In addition, preference of hallyu stars’ makeup was high. Second, significantly positive correlations were found between the image of Korean cosmetics and preference of Korean TV series / hallyu stars. In addition, the imitation of Korean makeup was in positive correlation with the preference of Korean TV series / hallyu stars. Furthermore, positive correlations were observed between preference of hallyu stars’ makeup and preference of Korean TV series / hallyu stars. To discover the effects on the preference of Korean TV series and hallyu stars on the image of Korean cosmetics, multiple regression analysis was conducted. According to the analysis, preference of hallyu stars was the highest, followed by preference of Korean TV series in terms of the influence on Korean cosmetics. Third, to investigate the effects of the preference of Korean TV series and hallyu stars on the imitation of Korean makeup, multiple regression analysis was carried out. The analysis results revealed that as the preference of hallyu stars increased, imitation of Korean makeup was high. Along with the preference for Korean TV series and hallyu stars, in addition, imitation of hallyu stars’ makeup styles was high. Therefore, the preference of hallyu stars had a significant effect on the preference of hallyu stars’ makeup trends.