20∼50대 여성의 자가 모발염색 행위에 관한 연구

Abstract

The hair dye market has recently expanded as the elderly population and hair coloring frequency among young people has increased. With the increase in the diversity of user convenience-emphasized hair dyes and the spread of the imperfect information of the styling-oriented mass media, home hair dyeing has become more common. This study investigated current home hair dyeing patterns and influence factors among adult women in their 20-50s in Seoul, Gyeonggi and Gangwon, who had prior experience in dyeing their hair at home. Based on the preliminary survey, the questionnaires were revised and supplemented, and a questionnaire survey was conducted using a random sample selection method. A total of 286 copies of the questionnaires were analyzed by frequency analysis and Kai test using the SPSS 22.0 statistical program. The results of the analysis of the relationship between factors and behavioral characteristics and the recognition of harmfulness of self-hair dying. The results found the following: The main reason for home hair dyeing was the ‘low cost’. When asked what aspect they first considered in choosing a hair coloring product, ‘color’ had most responses. The most widely used hair dyes were those for gray hair. When asked where they usually got their hair dye, ‘mart’ had the most responses. When asked how often they color their hair on their own, ‘monthly/bimonthly’ was the highest response. In terms of hair coloring time, 30-40 minutes’ was the majority. In terms of what they depended on to collect information regarding hair dyes and home hair coloring method, ‘mass media’ had the most responses. When it comes to the characteristics of home self-hair dyeing by general aspect, a significant difference was found in age and education. As age increased, self-hair dyeing frequency was higher. As the level of education was lower, in addition, home hair dyeing frequency increased. In terms of awareness of the hazards of self-hair dyeing, most respondents lacked understanding. In particular, most respondents had not performed an allergy test. It was found that 33.2% suffered from some kind of side effect after self-hair dyeing. These study results can be used as basic data for preventing uninformed self-hair dyeing and promoting marketing to prepare for customer defection.