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전문가용 염색 차트의 적색 염색모 비교 연구: A사, M사, L사를 중심으로

A Comparative Study of Red Dyed Hair on a Professional Coloring Chart: Focusing on A, M, L Company

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In recent times, the hair coloring market has undergone rapid changes and expansion. Yet, beauty salon professionals have encountered challenges in attaining the desired hair colors. Due to a scarcity of relevant research, this study aimed to quantify the lightness (L*), redness (a*), and yellowness (b*) of red-dyed hair using the hair color charts of a prominent hair dye brand from various countries, aiming to delineate any discrepancies. Additionally, it sought to enhance beauty salon workers' comprehension of red-dyed hair and red dyes, ultimately contributing to the beauty industry by improving customer satisfaction. The study employed a chroma meter (CR-400) for color comparison, manufactured by Konica Minolta (Tokyo, Japan). Subsequently, the lightness (L*), redness (a*), and yellowness (b*) values from the hair color charts of Companies A, M, and L were each measured five times. These measurements were then comparatively analyzed using means and standard deviations. Specifically, after selecting red-dyed hair with a level of 8 or higher on the hair color chart from each brand, means were calculated. Subsequently, the redness (a*) and yellowness (b*) of the hair dyes from Companies A, M, and L were compared. In terms of red expression, Company A showed the highest levels, while Company L exhibited high levels of both redness (a*) and yellowness (b*) in virgin hair. This study is limited as it only covered three companies (A, M, and L) and investigated samples from the red-dyed hair chart exclusively. Nevertheless, it is anticipated that the study results will contribute to the growth and development of the Korean beauty industry. This can be achieved by enhancing customer trust and providing better services through uncovering differences among hair coloring brands and discovering the colors customers prefer.

Abstract

In recent times, the hair coloring market has undergone rapid changes and expansion. Yet, beauty salon professionals have encountered challenges in attaining the desired hair colors. Due to a scarcity of relevant research, this study aimed to quantify the lightness (L*), redness (a*), and yellowness (b*) of red-dyed hair using the hair color charts of a prominent hair dye brand from various countries, aiming to delineate any discrepancies. Additionally, it sought to enhance beauty salon workers' comprehension of red-dyed hair and red dyes, ultimately contributing to the beauty industry by improving customer satisfaction. The study employed a chroma meter (CR-400) for color comparison, manufactured by Konica Minolta (Tokyo, Japan). Subsequently, the lightness (L*), redness (a*), and yellowness (b*) values from the hair color charts of Companies A, M, and L were each measured five times. These measurements were then comparatively analyzed using means and standard deviations. Specifically, after selecting red-dyed hair with a level of 8 or higher on the hair color chart from each brand, means were calculated. Subsequently, the redness (a*) and yellowness (b*) of the hair dyes from Companies A, M, and L were compared. In terms of red expression, Company A showed the highest levels, while Company L exhibited high levels of both redness (a*) and yellowness (b*) in virgin hair. This study is limited as it only covered three companies (A, M, and L) and investigated samples from the red-dyed hair chart exclusively. Nevertheless, it is anticipated that the study results will contribute to the growth and development of the Korean beauty industry. This can be achieved by enhancing customer trust and providing better services through uncovering differences among hair coloring brands and discovering the colors customers prefer.

참고문헌 (10)

  1. 이영희, "한국인의 모발색 분석과 헤어컬러 챠트 개발", 박사, pp.2020
  2. 김주형, "헤어 트렌드 컬러 인식이 헤어컬러 선정 이유와 소비자 행동 의도에 미치는 영향-트렌드 컬러 만족 수준의 조절 효과", 석사, pp.2021
  3. 정원의, "트렌드컬러 인식도에 따른 헤어컬러 선택의 차이 연구-유행선도력과 소비자혁신성 중심으로", 석사, pp.2020
  4. 오주영, "퍼스널컬러를 活用한 헤어컬러차트 開發에 관한 硏究", 석사, pp.2022
  5. 박은준, "베이직 헤어컬러링", pp.111~131 (2015), 메디시인
  6. 공차숙, "퍼스널 컬러 기반의 헤어컬러디자인 개발에 따른 이미지 변화에 관한 연구", 한국인체미용예술학회지, 22(4), pp.300~301 (2021)

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