한・일 양국 매스미디어와 뉴미디어에 나타나는 감정커뮤니케이션 양상에 관한 대조연구

Abstract

This study compares the patterns of emotional communication in mass and new media in Korea and Japan. The findings are summarized below. First, regarding ten types of emotions used in Korea and Japan, the frequency of positive emotions such as good and joy was overwhelmingly high in mass media. New media are also characterized by a high frequency of positive emotions, but negative emotions such as dislike are also used at a high rate, which distinguishes new media from mass media. Next, regarding the patterns of how each emotional type is expressed, both mass media and new media were characterized by a high frequency of using emotional expressions such as interjections. Specifically, mass media show that emotional expressions and interjections were used more often to express positive emotions than negative ones. In contrast, new media show that emotional speech patterns are used as actively to express negative emotions, especially dislike, as they are to express positive emotions. Finally, the adverbs indicating the degree of emotion were used more frequently in new media than in mass media. This suggests that speakers in new media tended to emphasize the degree of their emotions and express them more actively than in mass media.