융합산업 시대에 창의적 광고사진 직무모형에 관한 연구

Abstract

We are currently living in the era of media and the fusion of media through photography and images. At this time, the field of advertising photography is changing very rapidly. In this situation, it is necessary to follow these changes in the education of the university that produces advertising photographers. College education, of course, is not the only place for job-related jobs. However, in the field of advertising photography, where commercial photographers are cultivated, it can be distinguished from other fields in that it aims at commercialization. The purpose of this study is to analyze the job of the advertising photographer through the demands of field staff. The aim is to diagnose the situation of the advertising production site, to analyze the university’s curriculum, and to define the duties and tasks of the advertising photographer through meetings of field experts. The result of this study is that the role of advertising photographer is needed not only in photography but also in post – product work, video work and planning work.