본문 바로가기
KERD
논문KCI 등재

Online Shopping Behavior on Generation Y in Indonesia

1

조회

0

다운로드

8

인용

0

참고문헌

키워드

초록

Online shopping behavior is the most preferred shopping method for modern society, especially Generation Y who are always connected to the internet and technology in every aspect of life. Young consumers prefer online shopping because of its convenience, lower price, many choices, time saving, and ease of access anywhere and anytime. This topic was addressed to analyze determinant factors of online shopping behavior on Generation Y’s consumers. This research involved 100 undergraduate students of Bogor Agricultural University selected using snowball technique. This research used cross-sectional study's design. Data were collected by self-report using questionnaires and analyzed by using multiple regression analysis. The result showed that monthly allowance and attitudes influenced significantly and positively on online shopping behavior.

Abstract

Online shopping behavior is the most preferred shopping method for modern society, especially Generation Y who are always connected to the internet and technology in every aspect of life. Young consumers prefer online shopping because of its convenience, lower price, many choices, time saving, and ease of access anywhere and anytime. This topic was addressed to analyze determinant factors of online shopping behavior on Generation Y’s consumers. This research involved 100 undergraduate students of Bogor Agricultural University selected using snowball technique. This research used cross-sectional study's design. Data were collected by self-report using questionnaires and analyzed by using multiple regression analysis. The result showed that monthly allowance and attitudes influenced significantly and positively on online shopping behavior.

참고문헌 (75)

  1. Ahmad, Z., "A lifestyle studies on purchasing behavior of Malaysia consumers", Journal of global management, 8(1), pp.1~20 (2014)
  2. Anbumani, P., "A study on consumer awareness about Gold Jewelry in Tamil Nadu", Indian Journal of Research PARIPEX, 3(4), pp.29~31 (2014)
  3. Andrews, L., "Consumer internet purchasing behavior in Chile", Journal of Business Research, 66(10), pp.1791~1799 (2012)
  4. Ashraf, T., "Determinants of consumer complaining behavior:a study of Pakistan", International Journal of Learning &Development, 3(6), pp.121~139 (2013)
  5. Atchariyachanvanich, K., "How Consumer Lifestyles Affect Purchasing Behavior : Evidence from Internet Shopping in Japan", Journal of Entrepheneurship Research, 2(2), pp.63~78 (2007)
  6. Bellman, L. M., "Fashion accessory buying intentions among female millennials", Review of Business, 30(1), pp.46~57 (2009)
  7. Bellman, S., "Predictors of Online Buying Behavior", Communications of the ACM, 4(12), pp.32~38 (1999)
  8. Bimber, B., "Measuring the gender gap on the Internet", Social Science Quarterly, 81(3), pp.868~876 (2000)
  9. Blackwell, R., "Consumer behavior" (2004), Harcourt College Publishers
  10. Blake, B. F., "Innovativeness and variety of internet shopping", Internet Research, 13(3), pp.156~169 (2003)
  11. "Basic Mobile Financial Services Dominate Asia's Markets for Now" (2015)[URL]
  12. Burns, S., "Applying the theory of planned behavior to predicting online safety behavior", Crime Prevention and Community Safety: An International Journal, 15(1), pp.48~64 (2013)
  13. Chen, H., "The impact of comments and recommendation system on online shopper buying behavior", Journal of Networks, 7(2), pp.345~350 (2012)
  14. Cheung, C. M. K., "A critical review of online consumer behavior : Empirical research", Journal of Electronic Commerce in Organizations, 3(4), pp.1~19 (2005)
  15. Chiu, Y. B., "Gender differs:assessing a model of online purchase intentions in e-tail service", International Journal of Service Industry Management, 16(5) (2005)
  16. Cho, Y., "The effects of post-purchase evaluation factors on online vs offline customer complaining behavior : implications for customer loyalty", Advances in Consumer Research, 29, pp.318~325 (2002)
  17. Degeratu, A. M., "Consumer choice behavior in online and traditional supermarkets : The effects of brand name, price, and other search attributes", International Journal of Research in Marketing, 17(1), pp.55~78 (2000)
  18. Delafrooz, N., "Students online shopping behavior: an empirical study", Journal of American Science, 6(1), pp.137~147 (2010)
  19. Dennis, C., "The influences of social e-shopping in enhancing young women's online shopping behavior", Journal of Costumer Behaviour, 9(2), pp.151~174 (2010)
  20. Dholakia, R. R., "Switching to electronic stores : consumer characteristics and the perception of shopping benefits", International Journal of Retail &Distribution Management, 30(10), pp.459~469 (2002)
  21. Dobre, C., "Personality influences on online stores customers behavior", Ecoforum, 4(1), pp.69~76 (2015)
  22. Donthu, N., "The Internet Shopper", Journal of Advertising Research, 39(3), pp.52~58 (1999)
  23. "2 Billion Consumers Worldwide Smartphones by 2016: Over half of mobile phone users globally will have the smartphone in 2016" (2014)[URL]
  24. Fah, B. C. Y., "Undergraduates and online purchasing behavior", Asian Social Science, 6(10), pp.134~146 (2010)
  25. Ghozali, I., "Multivariate Analysis Application Program With IBM SPSS 19 (fifth edition)", Diponegoro University, ~ (2011)
  26. Hannah, B., "Determinants of recent online purchasing and the percentage of income spent online", International Business Research, 3(4), pp.60~71 (2011)
  27. Hasslinger, A., "Consumer Behavior in Online Shopping", pp.2007
  28. Hawkins, D. I., "Consumer behavior: building marketing strategy" (2001), Irwin McGraw-Hill
  29. Hayta, A. B., "A study on the effects of social media on young consumers’ buying behavior", European Journal of Research on Education, pp.65~74 (2013)
  30. (2015)[URL]
  31. Ismail, M., "Cultural values and career goals of the millennial generation : an integrated conceptual framework", The Journal of International Management Studies, 9(1), pp.38~49 (2014)
  32. Jackson, L., "Gender and the Internet: Women communicating and men searching", Sex Roles: A Journal of Research, 44(5, pp.6) (2001), 363~379
  33. Javadi, M. H. M., "An analysis of factors affecting on online shopping behavior of consumers", International Journal of Marketing Studies, 4(5), pp.81~98 (2012)
  34. Joines, L. J., "Exploring motivations for consumer web use and their implications for e-commerce", Consumer Marketing, 20(2), pp.90~108 (2003)
  35. Jusoh Z. M., "Factors influencing consumers’attitude towards e-commerce purchases through online shopping", International Journal of Humanities and Social Science, 2(4), pp.223~230 (2012)
  36. Karayanni, D. A., "Web-shoppers and non-shoppers : Compatibility, relative advantage and demographics", European Business Review, 15(3), pp.141~152 (2003)
  37. Kaynak, E., "An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioral tendencies: a comparative study in two CIS states", International Journal of Advertising, 20(4), pp.455~482 (2001)
  38. Khan, A. S., "Online shopping behavior in Pakistan", International Conference on Marketing, pp.1~42 (2014), Institute of Business Administration in Karachi
  39. Kim, D. J., "Effects of Consumer Lifestyles on Purchasing Behavior on the Internet: A Conceptual Framework and Empirical Validation", Proceedings of the twenty first international conference on Information systems (2000)
  40. Kiyici, M., "Internet shopping behavior of college of education students", The Turkish Online Journal of Educational Technology, 11(3), pp.203~214 (2012)
  41. Korgaonkar, P. K., "A multivariate analysis of web usage", Journal of Advertising Research, 39(2), pp.53~68 (1999)
  42. Kucukemiroglu, O., "Market segmentation by using consumer lifestyle dimensions and ethnocentrism: An empirical study", European Journal of Marketing, 33(5, pp.6) (1999), 470~487
  43. Lestari, Y. T., "Analysis online shopping intention with Theory of Planned Behavior on graduated students of Bogor Agricultural University" (2014), Bogor Agricultural University
  44. Li, H., "The impact of perceived channel utilities, shopping orientations, and demographics on the consumer’s online buying behavior", Journal of Computer-Mediated Communication, 5(2), pp.1~20 (1999)
  45. Li, N., "Consumer online shopping attitudes and behavior: An assessment of research", Information Systems proceedings of Eighth Americas Conference (2002)
  46. Liao, Z., "Internet based e-shopping and consumer attitudes and empirical study", Information &Management, 38(5), pp.299~306 (2001)
  47. Lim, Y. M., "Intention to shop online: a study of Malaysian baby boomers", African Journal of Business Management, 5(5), pp.1711~1717 (2011)
  48. Limayem, M., "What Makes Consumers Buy from Internet? A Longitudinal Study of Online Shopping", IEEE Transactions On Systems, Man, and Cybernetics—Part A: Systems And Humans, 30(4), pp.421~432 (2000)
  49. Lin, L., "The relationship of university students’lifestyle, money attitude, personal value and their purchase decision", International journal of Research in Management, 1(2), pp.19~37 (2012)
  50. "18 popular online shopping sites in Indonesia(2014 edition)" (2014)[URL]
  51. Luthfi, M. H., "A Study of generation Y attitude towards usage of internet for e-commerce in Mac Landmark, Kuala Lumpur & Selangor State", pp.2014
  52. Mafini, C., "Shopper typologies amongst a Generation Y consumer cohort and variations in terms of age in the fashion apparel market", Acta Commercii, 14(1) (2014)
  53. Meier, J., "Generation Y in the workforce : managerial challenges", The Journal of Human Resource and Adult Learning, 6(1), pp.68~78 (2010)
  54. Nagra, G., "A study of factors affecting on online shopping behaviors of consumers", International Journal of Scientific and Research Publication, 3(6), pp.1~4 (2013)
  55. Paina, N. D. C., "Nowadays online consumers’ rights and interests. Case study-The Romanian educated online young consumer", Management & Marketing Challenges for the Knowledge Society, 6(2), pp.255~272 (2011)
  56. Rajamma, R. K., "The impact of consumers need for uniqueness and nationality on generation Y’s retail patronage behaviors:Investigating American and Taiwanese consumers", Journal of Global Marketing, 23(5), pp.387~ (2010)
  57. Santrock, J. W., "Adolescence" (2013), McGraw-Hill
  58. Sarker, S., "Influence of personality in buying consumer goods a comparative study between neo-Freudian theories and trait theory based on Khulna region", International Journal of Business and Economics Research, 2(3), pp.41~58 (2013)
  59. Schiffman, L. G., "Consumer Behaviour. 2007" (2007), PT. Indeks
  60. Schlosser, A. E., "Experiencing products in the virtual world: the role of goal and imagery in influencing attitudes", Journal of Consumer Research, 30, pp.184~198 (2003)
  61. Seock., Yoo-Kyoung, "The influence of college students’ shopping orientations and gender differences on online information searches and purchase behaviors", International Journal of Consumer Studies, 32, pp.113~121 (2008)
  62. Solka, A., "The influence of gender and culture on generation Y consumer decision making styles. The International Review of Retail", Distribution and Consumer Research, 21(4), pp.391~ (2011)
  63. Song, J., "Web design in e-commerce:a theory and empirical analysis", Proceeding of 22nd International Conference on Information Systems, 2001, pp.219~ (2001)
  64. Stafford, T. F., "International and crosscultural influences on online shopping behavior", Journal of Global Information Management, 7(2), pp.70~87 (2004)
  65. "The percentage of Indonesia society age 5 and upward who had access internet in the last three months according to group aged in 2010-2013 (%)" (2013)[URL]
  66. Susskind, A., "Electronic commerce and world wide web apprehensiveness: An examination of consumers' perceptions of world wide web", Journal of Computer Mediated Communication, 9(3) (2004)
  67. Swaminathan, V., "Browser or buyers in cyberspace? An investigation of factors influencing electronic exchange", Journal of Computer-Mediated Communication, 5(1), pp.1~23 (1999)
  68. Veeralakhsmi, R. D., "A study on online shopping behavior of customers. International Journal of scientific research and management", e-Marketing Road Ahead of India, (Special Issue), pp.28~32 (2013)
  69. Veronika, S., "Motivation of online buyer behavior", Journal of Competitiveness, 5(3), pp.14~30 (2013)
  70. Ward, M. R., "Internet shopping, consumer search, and product branding", Journal of Product and Brand Management, 9(1), pp.6~21 (2000)
  71. Willbanks, J. K., "Exploring lifestyle orientation, attitude toward lifestyle merchandising, and attitude toward lifestyle advertising as predictor of behavioral intention to purchase lifestyle home furnishing products", master, pp.2005
  72. Wu, S. I., "The relationship between consumer characteristics and attitude toward online shopping", Marketing Intelligence & Planning, 21(1), pp.37~44 (2003)
  73. Yoldas, S., "Buying behavior of online customers comparison of Turkey with UK" (2012), University of Roehampton
  74. Yoruk, D., "Drivers and attitudes towards online shopping : comparison of Turkey with Romania", Jurnal Communication of the BIMA, 2011, pp.1~13 (2011)
  75. Yu, K. W., "The impact of consumer and product characteristics on purchase intention in Internet shopping", master, pp.1997

관련 논문AI추천

How Digital Technology Driven Millennial Consumer Behaviour in IndonesiaAan ASWARI, Aditya Halim Perdana Kusuma Putra, Ahmad FIRMAN, Ansir LAUNTU, Asmara INDAHINGWATI, Hasmin TAMSAH한국유통과학회 · 유통과학연구2019 · 제17권 제8호Distributing Goods and Information Flow: Factors Influencing Online Purchasing Behavior of Indonesian ConsumersKarilla MAIDIANA, Z. HIDAYAT한국유통과학회 · 유통과학연구2021 · 제19권 제7호Moderating of the Role of Technology Theory to the Existence of Consumer Behavior on e-commerceAditya Halim Perdana Kusuma Putra, Daduk Merdika MANSUR, Dwi KARTINI, Erni Tisnawati SULE, Nurul CHAMIDAH, Yevis Marty OESMAN한국유통과학회 · 유통과학연구2019 · 제17권 제7호Does Distribution Capability Have an Influence on Attitudes and Intentions Toward Online Purchasing?Adhika Putra WICAKSONO, Bobby ARDIANSYAHMIRAJA, Erna ANDAJANI한국유통과학회 · 유통과학연구2022 · 제20권 제5호The Influence of Channel Integration Quality on Omni-Channel Shopping Intention and Shopper Satisfaction in the E-commerce Industry in IndonesiaFURINTO Asnan, SETIOWATI Rini, SO Idris Gautama, WIDJAJA Yosua Giovanni한국유통과학회 · 유통과학연구2022 · 제20권 제12호The Role of Website Quality, Positive Emotion and Personalized Advertising in Triggering Impulse Buying Behavior: A Study of Online Retailer in IndonesiaHARYANTO Budhi, SAWITRI Hunik Sri Runing, UTAMA Agung, WAHYUDI Lilik한국유통과학회 · 유통과학연구2024 · 제22권 제2호

이 간행물의 다른 논문 (9건)