울산광역시 시민에서 금연 광고가 금연 의향 및 유지에 미치는 영향
The Effectiveness of Anti-Smoking Advertisement on Smoking Cessation Intention in Citizens of Ulsan Metropolitan City
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Objectives: In this study, we evaluated the effectiveness of the typical anti-smoking advertisement on smoking cessation intention in citizens of Ulsan Metropolitan City. Methods: A total of 700 citizens (600 adults and 100 high school student) participated in face-to-face interviews survey using paper questionnaire. Three anti-smoking advertisements were used in this study; chronic obstructive pulmonary disease (COPD) patient video advertisement, tobacco hazard information advertisement, and COPD patient voice advertisement. Each participant randomly evaluated only one of the three non-smoking anti-smoking advertisements. Participants were asked whether they had seen or heard anti-smoking advertisements before and asked whether they understood the advertisement well. They also assessed the effectiveness of non-smokers to maintain smoking cessation and how effective it would be to help smokers quit. Results: Among the three anti-smoking advertisements, 54.8% of participants said that they watched COPD patient video advertisement before. More than 95% of participants said they can understood anti-smoking advertisements. Among the three anti-smoking advertisements, tobacco hazard information advertisement was evaluated to be most effective to maintain non-smokers’ smoking cessation (234, 92.5%). Tobacco hazard information advertisement was also evaluated to be most effective to make smokers quit smoking (216, 84.7%). Conclusion: Anti-smoking advertisements have a positive effect on non-smoker’s willingness to keep smoking and smokers’ willingness to quit smoking. In future studies, it would be meaningful to look at the long-term effects of smoking cessation or to evaluate the effectiveness of the more various anti-smoking advertisements.
Abstract
Objectives: In this study, we evaluated the effectiveness of the typical anti-smoking advertisement on smoking cessation intention in citizens of Ulsan Metropolitan City. Methods: A total of 700 citizens (600 adults and 100 high school student) participated in face-to-face interviews survey using paper questionnaire. Three anti-smoking advertisements were used in this study; chronic obstructive pulmonary disease (COPD) patient video advertisement, tobacco hazard information advertisement, and COPD patient voice advertisement. Each participant randomly evaluated only one of the three non-smoking anti-smoking advertisements. Participants were asked whether they had seen or heard anti-smoking advertisements before and asked whether they understood the advertisement well. They also assessed the effectiveness of non-smokers to maintain smoking cessation and how effective it would be to help smokers quit. Results: Among the three anti-smoking advertisements, 54.8% of participants said that they watched COPD patient video advertisement before. More than 95% of participants said they can understood anti-smoking advertisements. Among the three anti-smoking advertisements, tobacco hazard information advertisement was evaluated to be most effective to maintain non-smokers’ smoking cessation (234, 92.5%). Tobacco hazard information advertisement was also evaluated to be most effective to make smokers quit smoking (216, 84.7%). Conclusion: Anti-smoking advertisements have a positive effect on non-smoker’s willingness to keep smoking and smokers’ willingness to quit smoking. In future studies, it would be meaningful to look at the long-term effects of smoking cessation or to evaluate the effectiveness of the more various anti-smoking advertisements.
참고문헌 (19)
- Eriksen M, "The tobacco atlas" (2012), American Cancer Society and World Lung Foundation
- "cdc.gov" (2018)[URL]
- Reporting on the implementation of the WHO framework convention on tobacco control (FCTC), "Ministry of Health & Welfare", 38~ (2012)
- Republic of Korea 2018 report (framework convention on tobacco control, FCTC), "Ministry of Health & Welfare", Ministry of Health & Welfare, ~ (2018)
- 담배과세 인상의 흡연율 및 경제적 영향분석, "최성은", 한국조세재정연구원, ~ (2017)
- 김현숙, "흡연 대학생의 담뱃갑 금연 경고문구와 그림경고문에 대한 평가", Korean Journal of Family Medicine, 25(6), pp.469~474 (2004), 대한가정의학회
- 조경숙, "담뱃갑 흡연경고표시 효과에 대한 조사 결과", Korean Journal of Family Medicine, 27(2) (2006), 대한가정의학회
- 박준우, "담뱃갑 경고그림 효과에 대한 정서 및 인지의 역할: 흡연자와 비흡연자의 비교", 광고학연구, 27(7), pp.7~30 (2016), 한국광고학회
- 엄남현, "흡연자와 비흡연자 남녀 대학생 비교: 국내외 담배 경고그림 비교를 중심으로", 광고PR실학연구, 10(3), pp.196~216 (2017), 한국광고PR실학회[DOI]
- 표지희, "병의원 금연치료프로그램 참여자의 금연 경험: 질적 연구", 보건행정학회지, 27(4), pp.284~295 (2017), 한국보건행정학회
- Guillaumier A, "Which type of antismoking advertisement is perceived as more effective? An experimental study with a sample of Australian socially disadvantaged welfare recipients", Am J Health Promot, 31, pp.209~216 (2017)
- Halkjelsvik T, "Disgust in fear appeal anti-smoking advertisements:the effects on attitudes and abstinence motivation", Drugs (Abingdon Engl), 22, pp.362~369 (2015)
- Huang LL, "Which types of antismoking television advertisements work better in Taiwan", Health Promot Int, 33, pp.545~555 (2018)
- Hanewinkel R, "Effect of an antismoking advertisement on cinema patrons’ perception of smoking and intention to smoke: a quasi-experimental study", Addiction, 105, pp.1269~1277 (2010)
- Durkin S, "Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries: do demographics, smoking characteristics and cultural differences matter", Soc Sci Med, 98, pp.204~213 (2013)
- Kim JY, "The communication effects of no-smoking message intensity and direction", Korean Journal of Advertising, 13, pp.29~44 (2002)
- Cho HO, "Analysis of the effectiveness of anti-smoking message", Korean Journal of Advertising, 11, pp.133~157 (2000)
- 이명천, "흡연 여부와 메시지 프레이밍에 따른금연광고 효과 연구", 한국광고홍보학보, 8(3), pp.210~236 (2006), 한국광고홍보학회
- 정수빈, "국내 금연 광고의 흡연 갈망 억제 효과", 신경정신의학, 55(3), pp.264~270 (2016), 대한신경정신의학회[DOI]