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The Role of Elaboration Moderating the Effects of Temporal Construal on Evaluation

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경영연구소 (Management Research Center)|2010.06|Seoul Journal of Business|제16권 제1호|pp. 65-92|DOI 10.35152/snusjb.2010.16.1.003

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참고문헌

키워드

EvaluationGoalsElaborationTemporal DistanceNeed for CognitionConstrual Level

초록

The Construal Level Theory posits that future events are differentially construed, and thus evaluated, as a function of whether they are to be experienced in the near or distant future. We explore the question of when temporal distance influences evaluation, testing three alternative hypotheses. The results demonstrate that temporal distance only influences evaluation under thoughtful conditions. Although temporal construal effects emerge either for individuals high in need for cognition (study 1) or when individuals carefully think (study 2), they do not emerge for individuals low in need for cognition, nor when individuals do not engage in effortful thinking.

Abstract

The Construal Level Theory posits that future events are differentially construed, and thus evaluated, as a function of whether they are to be experienced in the near or distant future. We explore the question of when temporal distance influences evaluation, testing three alternative hypotheses. The results demonstrate that temporal distance only influences evaluation under thoughtful conditions. Although temporal construal effects emerge either for individuals high in need for cognition (study 1) or when individuals carefully think (study 2), they do not emerge for individuals low in need for cognition, nor when individuals do not engage in effortful thinking.

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