본문 바로가기
KERD
논문KCI 등재

스마트관광의 경제적 지속성을 위한 스마트관광 체험의 지불가치 추정: CVM을 이용하여

Estimating the WTP of Smart Tourism Experience for Economic Persistence of Smart Tourism Using a Contingent Valuation Method

구철모|정남호|정희정
한국지식경영학회 (The Knowledge Management Society of Korea)|2019.03|지식경영연구 (Knowledge Management Research)|제20권 제1호|pp. 215-230|DOI 10.15813/kmr.2019.20.1.010

0

조회

0

다운로드

12

인용

0

참고문헌

키워드

Smart tourismSmart tourism citiesWTP(willing-to-pay)CVM(contingent valuation method)
주제분류경영학

초록

Numerous city problems have arisen in some tourist cities as tourists enter the city beyond the limits of its capacity. As an alternative to this problem, the discussion of smart tourism cities has led many cities to pursue urban planning with the aim of transforming them into smart tourism cities. Therefore, the present study attempted to discuss the city self-reliance that smart tourism cities need to solve a number of problems and grow as a happy city, both residents and tourists, who are the ultimate goal in the long-term goals. More specifically, this study aims to provide basic data for the economic growth of cities that are most fundamental in city’s self-reliance by assessing the economic value of smart tourism. To achieve this research purpose, the economic value of smart tourism was estimated using the Contingent Valuation Method (CVM), and the results showed that each person is willing to pay 220,709 won. This is about 10,000 won higher than the 211,163 won announced by the National Travel Survey in 2017, which is estimated to be of higher economic value when recognized as smart tourism. On the basis of these results, this study provided basic policy data in promoting smart tourism cities as well as expanding understanding of smart tourism.

Abstract

Numerous city problems have arisen in some tourist cities as tourists enter the city beyond the limits of its capacity. As an alternative to this problem, the discussion of smart tourism cities has led many cities to pursue urban planning with the aim of transforming them into smart tourism cities. Therefore, the present study attempted to discuss the city self-reliance that smart tourism cities need to solve a number of problems and grow as a happy city, both residents and tourists, who are the ultimate goal in the long-term goals. More specifically, this study aims to provide basic data for the economic growth of cities that are most fundamental in city’s self-reliance by assessing the economic value of smart tourism. To achieve this research purpose, the economic value of smart tourism was estimated using the Contingent Valuation Method (CVM), and the results showed that each person is willing to pay 220,709 won. This is about 10,000 won higher than the 211,163 won announced by the National Travel Survey in 2017, which is estimated to be of higher economic value when recognized as smart tourism. On the basis of these results, this study provided basic policy data in promoting smart tourism cities as well as expanding understanding of smart tourism.

참고문헌 (43)

  1. 강수연, "도시 창조성에 영향을 미치는 지역특성요인에 관한 연구 - 서울시 25개 자치구를 중심으로 -", 국토계획, 46(5), pp.81~92 (2011), 대한국토·도시계획학회
  2. 구철모, "스마트 관광 생태계의 이론화와 활용", 경영정보학연구, 16(3), pp.69~87 (2014), 한국경영정보학회[DOI]
  3. 구철모, "4차 산업혁명과 스마트관광도시", 한국관광정책, 65, pp.65~72 (2016)
  4. 김영준, "제 5차 권역별 관광개발계획 (안) 수립 현황", 한국관광정책, 46, pp.76~80 (2011)
  5. 설진아, "GAFA의 플랫폼 전략과 네트워크 효과 유형 분석", 방송통신연구, (102), pp.104~140 (2018), 한국방송학회[DOI]
  6. 이경민, "4차 산업혁명 시대의 공유경제 생태계 정책 제안:우버(Uber) 사례를 중심으로", 지식경영연구, 19(1), pp.175~202 (2018), 한국지식경영학회[DOI]
  7. 이충기, "관광응용경제학" (2003), 일신사
  8. 이충기, "CVM을 이용한 체험관광의 가치평가", 관광연구저널, 18(2), pp.217~232 (2004), 한국관광연구학회
  9. 이충기, "CVM을 이용한 DMZ 생태관광자원의 가치평가: 국제간 비교", 관광레저연구, 17(4), pp.65~81 (2005), (사)한국관광레저학회
  10. 정남호, "체험경제요인이 지식기반 모바일 증강현실의 수용에 미치는 영향 : 쾌락적 정보시스템 관점", 지식경영연구, 14(5), pp.121~136 (2013), 한국지식경영학회[DOI]
  11. 정찬영, "축제의 경제적 지속성을 위한 축제 입장료 지불 가치 추정 - 가상적 가치추정방법(CVM)을 이용하여 -", 관광연구논총, 26(2), pp.153~174 (2014), 관광연구소
  12. 정희정, "스마트 관광 생태계 분석을 통한 공유가치 창출 방안", 서비스경영학회지, 18(5), pp.165~186 (2017), 한국서비스경영학회[DOI]
  13. 韓祥烈, "Contingent Valuation의 세 가지 기법을 이용한 산림휴양가치 평가에 관한 연구 : 팔공산 자연공원의 사례", 박사, 임학, pp.1995
  14. "부산시 ‘통합 관광포털’ 추진" (2018), 국제신문[URL]
  15. Almeida-García, F., "Residents’ perceptions of tourism development in Benalmádena (Spain)", Tourism Management, 54, pp.259~274 (2016)
  16. Boes, K., "Information and communication technologies in tourism 2015", pp.391~403 (2015), Springer
  17. Buhalis, D., "Information and communication technologies in tourism 2014", pp.553~564 (2013), Springer
  18. Buhalis, D., "Information and communication technologies in tourism 2015", pp.377~389 (2015), Springer
  19. Chung, N., "Social Support and Commitment within Social Networking Site in Tourism Experience", Sustainability, 9(11), pp.2102~2125 (2017)
  20. Clarke, S. E., "The next wave: Postfederal local economic development strategies", Economic Development Quarterly, 6(2), pp.187~198 (1992)
  21. DeFilippis, J., "Alternatives to the “New Urban Politics: finding locality and autonomy in local economic development”", Political Geography, 18(8), pp.973~990 (1999)
  22. Duffield, J. W., "Inference and optimal design for a welfare measure in dichotomous choice contingent valuation", Land Economics, 67(2), pp.225~239 (1991)
  23. Frew, E. A., "The relationship between personality, gender, and tourism behavior", Tourism Management, 20(2), pp.193~202 (1999)
  24. Gretzel, U., "Smart tourism: foundations and developments", Electronic Markets, 25(3), pp.179~188 (2015)
  25. Gretzel, U., "Conceptual foundations for understanding smart tourism ecosystems", Computers in Human Behavior, 50, pp.558~563 (2015)
  26. Gretzel, U., "Application of smart tourism to cities", International Journal of Tourism Cities, 2(2), pp.108~124 (2016)
  27. Guo, Y., "The embedding convergence of smart cities and tourism internet of things in China: An advance perspective", Advances in Hospitality and Tourism Research (AHTR), 2(1), pp.54~69 (2014)
  28. Hadker, N., "Willingness-topay for Borivli National Park: evidence from a contingent valuation", Ecological economics, 21(2), pp.105~122 (1997)
  29. Hanemann, W. M., "Welfare evaluations in contingent valuation experiments with discrete responses", American journal of agricultural economics, 66(3), pp.332~341 (1984)
  30. Hays, S., "Social media as a destination marketing tool: its use by national tourism organisations", Current issues in Tourism, 16(3), pp.211~239 (2013)
  31. Kim, K., "How does tourism in a community impact the quality of life of community residents?", Tourism Management, 36, pp.527~540 (2013)
  32. Lee, C. K., "Valuation of nature-based tourism resources using dichotomous choice contingent valuation method", Tourism Management, 18(8), pp.587~591 (1997)
  33. Lee, C. K., "Estimating the use and preservation values of national parks’ tourism resources using a contingent valuation method", Tourism management, 23(5), pp.531~540 (2002)
  34. Lehto, X. Y., "The effect of prior experience on vacation behavior", Annals of Tourism Research, 31(4), pp.801~818 (2004)
  35. Loomis, J., "Measuring the total economic value of restoring ecosystem services in an impaired river basin: results from a contingent valuation survey", Ecological economics, 33(1), pp.103~117 (2000)
  36. Martin, D., "Management learning exercise and trainer’s note for building grounded theory in tourism behavior", Journal of business research, 60(7), pp.742~748 (2007)
  37. Neuhofer, B., "A typology of technology‐enhanced tourism experiences", International Journal of Tourism Research, 16(4), pp.340~350 (2014)
  38. Nichols, C. M., "Family decision making and tourism behavior and attitudes", Journal of Travel Research, 26(4), pp.2~6 (1988)
  39. Nomura, N., "Willingness to pay for green electricity in Japan as estimated through contingent valuation method", Applied Energy, 78(4), pp.453~463 (2004)
  40. Perdue, R. R., "Resident support for tourism development", Annals of tourism Research, 17(4), pp.586~599 (1990)
  41. Net economic value of waterfowl hunting in Idaho, "Sorg, C. F.", USDA Forest Service, ~, pp.Resource bulletin RM-12 (1987)
  42. Liang (Rebecca) Tang, "A Holistic Approach to Activity Preference Patterns: International Tourists and Their Visits to Shanghai, China", International Journal of Tourism Science, 12(1), pp.107~136 (2012), 한국관광학회[DOI]
  43. Tyrväinen, L., "The economic value of urban forest amenities: an application of the contingent valuation method", Landscape and urban planning, 43(1-3), pp.105~118 (1998)

관련 논문AI추천

가상가치평가법을 적용한 스마트관광 콘텐츠의 경제적 가치 평가: 증강현실을 중심으로구철모, 정남호, 정희정한국지식경영학회 · 지식경영연구2022 · 제23권 제1호A Study on the Estimation of the Value of Tourists’ WTP by Payment Method: Focusing on the Gangwon StateChang-Young Jeon, Hee-Won Yang, O-Young Kwon경영경제연구소 · 아태비즈니스연구2023 · 제14권 제3호CVM을 이용한 프리미엄관광 가치평가임은정한국호텔리조트학회 · 호텔리조트연구2013 · 제12권 제1호CVM을 이용한 걷기대회의 경제적 가치평가 : 서울국제걷기대회를 중심으로정철, 고다은, 이수전, 정준헌한국마이스관광학회 · MICE관광연구2025 · 제25권 제3호가상적 가치추정법(CVM)을 이용한 농촌관광 자원개발의 편익가치 분석박창규관광경영학회 · 관광경영연구2012 · 제16권 제1호Evaluating the Economic Value of Local Culture and Arts Festival Entrance Fee to using Contingent Valuation Method박설우, Sungjin Yang사람과세계경영학회 · Global Business and Finance Review2024 · 제29권 제4호

이 간행물의 다른 논문 (10건)

R을 이용한 구조방정식모델링: 분석절차 및 방법곽기영pp. 1-26ICT 산업의 R&D 투자가 타 산업에 미치는 파급효과 측정정우진, 조신, 김현석pp. 27-43텍스트마이닝을 이용한 미용성형 주요 요인에 관한 연구이소현, 김희웅, 손새아pp. 45-75융합지향 조직 구축을 위한 융합인재 측정 도구 개발권상집, 이서영pp. 77-99The Effects of Integrated Destination Personality, Selfcongruity, Product Involvement in Smart Tourism City이선영, 구철모, 양시진pp. 101-132
원문 보기