호텔 회원제 고객의 공정성 지각이 자발적 고객행동에 미치는 영향
Impact of voluntary customer behavior of Justice perception on fairness hotel membership
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This research looks into the effects of hotel membership system on customers’ voluntary behaviors and there was a research in deluxe class hotels to comprehend the importance of service and the role and chThe survey was completed by customers who were actually staying at the hotels. The purpose of this research was to recognize the reality of food and beverage department system and to look into how the customers’ satisfaction for food and beverage department affects the choices of hotels in the future. From the results of this research, the purpose was to expand the number of permanent customers and to increase the demand curve. However, since this research was based only upon seven hotels, generalization from this research can cause problems in accuracy. Therefore, in the future, the research should be based on more hotels in expanded area in Korea.aracteristics of hotels.
Abstract
This research looks into the effects of hotel membership system on customers’ voluntary behaviors and there was a research in deluxe class hotels to comprehend the importance of service and the role and chThe survey was completed by customers who were actually staying at the hotels. The purpose of this research was to recognize the reality of food and beverage department system and to look into how the customers’ satisfaction for food and beverage department affects the choices of hotels in the future. From the results of this research, the purpose was to expand the number of permanent customers and to increase the demand curve. However, since this research was based only upon seven hotels, generalization from this research can cause problems in accuracy. Therefore, in the future, the research should be based on more hotels in expanded area in Korea.aracteristics of hotels.
참고문헌 (28)
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