DEA를 활용한 호텔효율성분석과 호텔산업의 활성화 방안연구 - 서울지역 호텔을 중심으로 -
A Study on Efficiency of Hotels and Vitalizations of Hotel Industry Using Data Envelopment Analysis
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The purpose of this study was to provide the direction for whether building hotels are appropriate or not at this time based on DEA analysis. Lately many hotels have been built in Seoul without exact demand analysis. Therefore, I have analyzed financial statements of some hotels located in Seoul. Final results through this study are what type of hotels should be made through differences between areas and hotel grades are as follows: First, we should consider erecting more hotels providing limited-service in the Gangnam area. because hotels giving limited-service in the Gangnam area are the most efficient. Second, second-efficient hotels are the ones offering full-service in the Gangnam area. Third, third-efficient hotels are the ones providing full-service in Seoul except the Gangnam area. Lastly, the least efficient hotels are the ones providing limited-service in Seoul except Gangnam area. according to the research result, we should consider constructing more hotels offering limited -service in the Gangnam area.
Abstract
The purpose of this study was to provide the direction for whether building hotels are appropriate or not at this time based on DEA analysis. Lately many hotels have been built in Seoul without exact demand analysis. Therefore, I have analyzed financial statements of some hotels located in Seoul. Final results through this study are what type of hotels should be made through differences between areas and hotel grades are as follows: First, we should consider erecting more hotels providing limited-service in the Gangnam area. because hotels giving limited-service in the Gangnam area are the most efficient. Second, second-efficient hotels are the ones offering full-service in the Gangnam area. Third, third-efficient hotels are the ones providing full-service in Seoul except the Gangnam area. Lastly, the least efficient hotels are the ones providing limited-service in Seoul except Gangnam area. according to the research result, we should consider constructing more hotels offering limited -service in the Gangnam area.
참고문헌 (21)
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