리피터는 왜 같은 관광지를 다시 방문하는가?
Why Does the Repeater Revisit the Same Destination?
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The purpose of this study is to provide basic data for the establishment of tourism marketing strategies for stakeholders in important tourist destinations by identifying the direct reasons for revisiting tourists (repeaters) who have intentionally revisited tourist destinations. In this study, the responses of 220 tourists who actually visited the same tourist destination or the same city twice or more for the purpose of pure tourism were utilized for analysis by requesting a specialized research institute. Based on previous studies, tourism experience, emotional solidarity, place attachment, and long-term orientation were set as construct concepts. Frequency analysis, reliability analysis, and exploratory factor analysis were conducted using SPSS 22.0, and the influence relationship between each construct was verified through four hypotheses through multiple regression analysis. As a result of the analysis, the experience factors of local residents' hospitality showed a positive (+) influence on all factors of emotional solidarity and place attachment. The results of each analysis were presented for the sub-hypotheses that were accepted or partially accepted, and specific implications were presented based on them.
Abstract
The purpose of this study is to provide basic data for the establishment of tourism marketing strategies for stakeholders in important tourist destinations by identifying the direct reasons for revisiting tourists (repeaters) who have intentionally revisited tourist destinations. In this study, the responses of 220 tourists who actually visited the same tourist destination or the same city twice or more for the purpose of pure tourism were utilized for analysis by requesting a specialized research institute. Based on previous studies, tourism experience, emotional solidarity, place attachment, and long-term orientation were set as construct concepts. Frequency analysis, reliability analysis, and exploratory factor analysis were conducted using SPSS 22.0, and the influence relationship between each construct was verified through four hypotheses through multiple regression analysis. As a result of the analysis, the experience factors of local residents' hospitality showed a positive (+) influence on all factors of emotional solidarity and place attachment. The results of each analysis were presented for the sub-hypotheses that were accepted or partially accepted, and specific implications were presented based on them.
참고문헌 (46)
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